Principles And Practice Of Sport Management

by Lisa Pike Masteralexis (Editor)

Updated and expanded, Principles and Practice of Sport Management, Third Edition offers a comprehensive introduction to the sport management industry. From the basic knowledge and skill sets of a sport manager to the current trends and issues of the sport management industry, this best-selling text provides the foundation for students as they study and prepare for a variety of sport management careers. The authors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment in the sport industry from high school to the international arena. Students gain a solid understanding of sport management structures and learn to apply principles such as sport ethics to the many segments and support systems of the industry.

Genres: Nonfiction

534 pages, Paperback

First published April 2, 1998

Reviews

[Maria Ntolkou · Rating 4 out of 5]

Satisfactory approach of the aspects of sports marketing.

[Cari]

WFS 1750