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The Startup Way: Making Entrepreneurship a Fundamental Discipline of Every Enterprise

4.01  ·  Rating details ·  3,181 ratings  ·  146 reviews
Entrepreneur and bestselling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early-stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.

In The Lean Startup, Eric Ries
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Published October 17th 2017 by Random House Audio Publishing Group
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Nov 13, 2017 rated it liked it
As its title and pitch stands, the Startup Way is basically Lean Startup applied to big corporations.

Though the book may resonate with employees of large companies, I found several limitations:
- Eric Ries obviously has some experience of the corporate world, but the whole book mostly revolves around his coaching work at GE.
- If you're not a top executive, the book won't be of much help. Ries advocates that the transformation has to start from the top and be strongly supported by CxO level. Thoug
Frank Thun
Oct 23, 2017 rated it did not like it
This review has been hidden because it contains spoilers. To view it, click here.
Stephen Heiner
Sometimes an author writes such an excellent book that you are willing to buy his/her next book, sight unseen. Eric Ries' outstanding The Lean Startup is still something I reference and ask new business partners and employees to read because it's such a fine and important book.

This is not.

Eric took the nimble world of startups and tried to pretend that discussing GE and the US government would be of interest to his Lean Startup audience. A total yawner that I had to struggle through and then fi
Jacek Bartczak
Aug 07, 2018 rated it liked it
The title should sound "Lean Startup based on examples from more mature organizations". If you already read Lean Startup by Eric Ries you can skip the first part of The Startup Way.

In this book are plenty of interesting tips or case studies, but most of them are too general. "Company X had a problem, they implemented the lean methodology, made some tests and everyone was happy". In the middle of case studies usually, I felt I had missed some crucial details about the magic, I listened again the
Lukasz Nalepa
Feb 18, 2019 rated it really liked it  ·  review of another edition
Shelves: read-work
Very nice followup to the Lean Startup - but not as revolutionary for me, hence only 4 stars. As for the content of the book itself, the fact, that author pulled off Lean Startup approach in one of the iconic large organisations, adds a lot of credibility to it (and it's very interesting to read). I did not understood validated learning part though - or I'm just dissappointed that it boils down "just" to the set of metrics. I will definitely go back to that book many times, while trying to imple ...more
kartik narayanan
Read the full review at my site Digital Amrit

At a certain point, when your transformation has grown powerful enough to affect an entire company, when it has totally won out over whatever culture it was designed to replace, it is also itself too big for radical changes.

What is the book about?
The Startup Way is written by Eric Ries, author of The Lean Startup.

This purpose of The Startup Way is to start with the Lean Startup principles and apply them in an enterprise context to make organisations m
Carsten Hansen
Already a fan of Eric Ries from his earlier work, I eagerly picked up this book. In this book he discusses how companies, irrespective of their size, and he uses his work with General Electic as a potent example, can use the startup way when thinking about product development, flexibility in thinking and the willingness to seek alternative solutions to the tested and tried formula that has worked for many years or is ingrained in the thinking of the company.
It is a potent reminder of why we sho
Raphael Donaire
In this book, Eric Ries shared how is possible to create and scale up the lean startup thinking inside big companies. Based on examples like Intuit, General Electric, and the American Government, the author explains how those organizations use the startup way when thinking about product development, flexibility in thinking and the willingness to seek alternative solutions to be tested.
In my opinion, the book was written to convince CxO level the importance of rebuild organizations for the 21-ce
Jack Vinson
More details on my blog:

A colleague handed me a copy of The Startup Way by Eric Ries because it is being referenced more and more in the work she is doing - and the predecessor (Lean Startup) has been on my to-read list for some time. Even without reading the predecessor, Ries summarizes the main Lean Startup concepts - and many of the ideas are readily heard in popular media.

In essence, this book is about taking the Lean Startup concepts and applying the
Tõnu Vahtra
Sep 10, 2018 rated it really liked it  ·  review of another edition
You might say you can achieve continuous innovation but sustaining it actually means you are signing into continuous transformation which unrealistic in most enterprise organizations. "Corporate transformation is corporate entrepreneurship."

Pivoting is among the central themes in this book also (meaning a change in direction without a change in vision).

I liked the definition and description of Executive level Champions whose key role is removing obstacles standing in way of the innovating team
Feb 15, 2018 rated it liked it
Shelves: biz
I learned a lot Ries' first book the Lean Startup and thought it brought some great practices together. The Startup Way aims to apply those Lean Startup ideas to major corporations using GE as a case study.

I found chapters 3-5 to be the strongest.

The gap Ries leaves is for startups who have lost their way because they were initially successful and have grown past a two pizza team size. The entrepreneurial and risk taking takes a back seat to scaling and normalizing.

For a startup that's grown
John Stepper
Sep 13, 2019 rated it really liked it
The “Lean Startup” is one of the best business books I’ve read, and this book is even bolder and more ambitious. It’s a comprehensive, detailed vision for how companies can manage “continuous transformation.” I found it compelling, useful, and inspiring.

It’s not a breezy read. (There is a chapter on accounting, after all.) But the tone is so positive and encouraging that I can’t help but be a huge Eric Ries fan, and look forward to following up on more of his work.
Sergio Castillo
Jun 23, 2019 rated it really liked it
The author provides a kind of simple yet powerful framework to start a new product. There are many real life samples from a wide variety of industries and sizes. Also, he is honest saying that this is not a "magical" formula, and as any other type of framework, it needs continuous improvements. Besides the methods and tools he propose, the book encourage and inspire you to innovate and think in a "entrepreneurial" way. ...more
The sequel to The Lean Startup is a pretty terrible book, that was a belaboured read. In this edition, Eric Ries argues for big companies and government organisations to be more entrepreneurial by changing their models of management to encourage innovation.

Key Takeaways

Part One: The Modern Company

One of the reasons it’s hard to build new things at larger companies is because people don’t have the mental model of “My job is to actually learn new things.”

Protecting and growing an existing p
Feb 26, 2020 rated it it was amazing
Shelves: startup
Good book for implementing new technologies, Startup visions and planing into the corporate and big companies (multinational aswell). some replacement of famous lean management concept was discussed in the book, highly recommended also for every new startup willing to achieve a minimum viable product.
Duong Tan
Oct 17, 2017 rated it really liked it
Just another classic from Ries.
Jeff Mousty
Jun 07, 2018 rated it it was amazing  ·  review of another edition
Shelves: read-work
i enjoyed this book more than i did his first book. I feel like it expanded on the concepts better than just focusing on how to get to prototype alone. He did provide numerous examples of how his questions led to prototypes being explored that otherwise weren't though to be on the table. He had a clear example of this with GE in the book with a new model engine. As i read the book it gave me different lenses for which to view things from and got me thinking about various things i could be doing ...more
Joc Cing
Having been an engineering manager cum entrepreneur myself for 12+ years, the philosophy of lean and experiment-based innovation harmonises very well with my own experiences and ways of scaling engineering teams. Its a book that is resoundingly clear especially for those of us who have been through the trenches and can empathise with the problems and solutions that are presented, but i think it could also be misconstrued as being too self-sufficient, avoiding the landmines that do emerge, giving ...more
Julie Penner
Jan 22, 2018 rated it really liked it  ·  review of another edition
I would give this book 5 stars if I were a corporate innovator or on any kind of corporate innovation team. It is the most definitive solution for corporate innovation I’ve read. I only gave it four stars because I work with early-stage start ups and while Eric‘s suggestions are very relevant for start ups once they scale and have 100 employees are more, roughly, his earlier book lean start up is a better fit for the founders I work with.

I also loved his policy ideas listed in the epilogue and h
Christophe Addinquy
Oct 15, 2017 rated it really liked it  ·  review of another edition
Shelves: lean-startup
The title of the book is a reminder of the famous "The Toyota Way". It's goal is to be a seminal book for the Lean Startup the same way the original is for the Lean. The goal is probably not achieved, but the transposition efforts of the author toward "Lean Startup for the entreprise" deserve considerations, espacially the intraprenarial ideas. The stories that support the ideas are also very well told.
Ma note de lecture en Français ici
Mar 29, 2018 rated it really liked it
This book was an in depth look at how entrepreneurial methods that are usually reserved for small scale endeavours can be implemented into large organisations. And that they should be implemented. The author states that the entrepreneurial way offers a great advantage to companies in modern business and that old ways of doing businesses inhibit growth, employee sanctification and the ultimate value of the organisation. I think this book is really valuable and informs a new way of working
Julian Dunn
Oct 31, 2017 rated it really liked it  ·  review of another edition
As the originator of the "Lean Startup" concept and popularizing the notion of the Minimum Viable Product (MVP), Eric Ries often gets accused of feeding the get-rich-quick technology ecosystem. For every story about, say, Juicero, there is some pundit two steps away ready to pounce and say startup methods are to blame. But this is a fundamental misunderstanding of what Ries is about; what he teaches is actually process, discipline and methodology to reduce an enterpreneur's probability of failur ...more
Chris Weatherburn
Sep 21, 2020 rated it really liked it  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
Mar 03, 2020 rated it really liked it
I listened to the audio book and I really enjoyed it. The book has some acronyms, LOFA: Leap Of Faith Assumptions and MVP: Most Viable Product that he uses throughout and the stories used to drive points home are great.

This book is the result of much of Eric's work with GE. One of the stories about the microwave and number of buttons used (about 5 of 29) on the microwave is great and the reason why there are so many buttons will probably astound you as it did me. It's just more proof of the pow
Razvan Rogoz
Apr 23, 2018 rated it it was amazing  ·  review of another edition
Eric Ries is a brilliant author for bringing the concept of lean into the mainstream. Truth be told, lean is not that original and I can't place Ries under the heading of "brilliant management thinkers" but he took a seemingly complicated management methodology and made it so simple that anyone can understand it.

Lean thinking is based on creating MVPs (minimum viable products), testing and getting fast feedback. This is well explained in his first book. This book explains how lean can be impleme
Jan 20, 2019 rated it liked it
Eric Ries explains and applies the lean startup methodology to enterprises. The author includes his personal experiences working in his own startup company, at General Electric, and as a consultant too. This book is a collection of applied startup principles as described by the author in his previous book The Lean Startup (2011). Some principles include: continuous innovation finds breakthroughs; startup is the simplest unit of work; organizations often lack entrepreneurship; enabling entreprene ...more
Hofmann Joseph
Sep 05, 2020 rated it it was amazing
With this book Eric Ries fully convinced me to rethink my professional life and start to work with a founder mentality. Not all can be applied 1:1 but the overall mindset is the essential thing in this book. By far the best and most influencal book i read within the last year. Highly recommend. I read The Lean Start Up first but its not necessary. Ries first book is summarized in the early chapters of this book. I can also recommend thr books Innovators Dilemma or Start Up J Curve if you want to ...more
David J. Reese
Oct 31, 2017 rated it it was amazing
I appreciate Eric's approach to changing the way people and organizations approach innovation. The transformations he describes with large existing companies that are entrenched in the old fashioned way of leadership and management is an inspiration for me. I have worked at multiple startups and several large companies. The fun and excitement along with the sense of accomplishment at smaller companies is something that I have experienced first hand throughout my career. I have also experienced t ...more
Apr 14, 2019 rated it liked it
The Startup Way is the anticipated response to the overwhelming success of The Lean Startup. In this second book, Eric Ries specifically deals with how Lean Startup principles apply to large organizations and how to transform their way of working through what he calls entrepreneurial management.

Drawing from his experience at GE, Intuit, Cisco and US government institutions, Ries offers tangible advice on how to implement the startup way of working. The majority of the book is a sequence of loose
Jeff Gabriel
Eric Ries wrote a great book, and it was called "The Lean Startup". I really couldn't tell what he wanted to accomplish with this particular book and it seemed to sway between burnishing his own brand and possibly paving the way for large contracts with government and fortune 50 level companies? In any case I would suggest that most readers will find the material less than helpful. He mentions the many many case studies and companies he's worked with over the last 7 years - but really only gives ...more
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