Successful Business Intelligence

by Cindi Howson

Expanded to cover the latest in business intelligence—big data, cloud, mobile, visual data discovery, and in-memory—this fully updated bestseller by BI guru Cindi Howson provides the most modern techniques to exploit BI for the highest ROI.

Written by industry analyst and BI consultant Cindi Howson, Successful Business Intelligence: Unlock the Value of BI and Big Data, Second Edition reveals how to get the most value out of BI investments. The book draws on exclusive survey data and real-world case studies of BI success stories at Netflix, Medtronic, Macys.com, The Dow Chemical Company, Learning Circle, and other companies to identify proven BI best practices that can be put to use right away.

Business intelligence has the power to change people's way of working, to enable businesses to compete more effectively and efficiently, and to help non-profits stretch their dollars further. This practical guide holds the key to bringing technological innovations together with the people, processes, and culture of any organization in order to achieve a competitive and profitable BI strategy.

Contains unique industry survey data and case studies that would otherwise cost thousands of dollars for companies to research or invest in white papers Explains how to gain executive support and align BI strategy with business goals Shows how to organize BI teams and experts for success Includes tips for choosing the best BI tools to meet user and business needs Describes how to improve data quality so decision-makers trust the BI solution Explains technical components for building a robust BI platform

Genres: Business, Bisexual

159 pages, Paperback

First published November 26, 2007

Reviews

[Sergio Moreno]

muy bueno

Excelente recurso para quien está envuelto en algún proyecto de este tipo, el autor es realmente bueno puntualizando y sintetizando un tema tan amplio como este, además los casos de éxito y fracaso son ampliamente aplicables a distintas industrias. Estaré atento a la siguiente edición cuando se actualice la investigación explicada

[Henry Rendleman]

Great job at identifying what BI is and when to use it. Nothing specific on one tech and lots of case study to boot. I love what she did with this book and if you are new to BI or know nothing about it, get this book

[Elision]

Good run-down of business intelligence & various users for and types of data visualization.