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Perfect Phrases for Sales and Marketing Copy: Hundreds of Ready-To-Use Phrases to Capture Your Customer's Attention and Increase Your Sales
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Perfect Phrases for Sales and Marketing Copy: Hundreds of Ready-To-Use Phrases to Capture Your Customer's Attention and Increase Your Sales (Perfect Phrases)

3.53  ·  Rating details ·  15 Ratings  ·  1 Review
The Right Phrase for Every Situation...Every Time

Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action
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Paperback, 265 pages
Published November 1st 2007 by McGraw-Hill Education
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Pamela Taeuffer
Mar 08, 2014 rated it really liked it
Gave lots of insightful tips, but you better be in the mood for marketing because it's the same page after same page. Would have been nice to break up with real examples once in a while, but overall very good and I highlighted a lot!
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Other Books in the Series

Perfect Phrases (1 - 10 of 98 books)
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