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The Answer

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At any one time, hundreds of thousands of people feel stuck professionally and don't know what to do to get out of their rut. In today's complex business world, the brutal reality is that there are no guarantees for success. Surprisingly, many of us are unconsciously conditioned to fail although, ironically, it's not all that difficult to dramatically reverse the odds.
John Assaraf has developed a unique and amazing formula that will help people overcome obstacles, transform their careers and businesses and start making the kind of money needed to live an extraordinary life. In his latest book, The Answer, Assaraf draws on new findings in neuroscience, understanding why we do what we do and, more importantly, why we don't do what we know we should be doing. His methods will help individuals 'rewire' their brains for success so they can emerge as winners no matter what they currently know or understand. It will also teach them how to attract and use newly discovered 'uncommon' sense to achieve business success.

288 pages, Paperback

First published January 1, 2008

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Displaying 1 - 3 of 3 reviews
Profile Image for Avel Rudenko.
325 reviews
February 12, 2012
Energy goes where attention goes. What we think about we bring about! We must start controlling our thoughts to get what we want! One of the best books! Mr. Assaraf and Mr. Smith have written a book that is worthy of being placed next to the classic 'Think and Grow Rich'. The first half of the book focuses on the 'be' part of the 'be-do-have' equation of success. The second half provides fantastic real world information to become a successful entrepreneur. This book is a must read for anyone who desires making a real change in their life.
204 reviews5 followers
December 26, 2013
This book describes the common traits of many successful business owners. They have a dream. They are obsessed with the dream. They are very confident and therefore very effective sellers of that dream. Some are smart and are good planners. Some are not smart but recruit smart people.

What the book does not describe are the equal number of people with similar traits that do not succeed. Nor the number of people with those above traits who fail.

Two insights that I take away. It is important to have a mentor and a coach.
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