Advertising & Imc: Principles And Practice, 10/E

by Sandra E. Moriarty

Advertising & Imc: Principles And Practice, 10/E by William D. Wells, 9789332574144

Genres: Textbooks, Business

672 pages, Paperback

First published March 28, 2009

About the author

Sandra Ernst Moriarty

Reviews

[kayla]

Textbook for Principles of Advertising Class.

[Sonam Puri]

amazing case studies.

[Hidayatullah Ibrahim]

Great book for practitioners in Advertising and Marketing

[Betsy]

I don’t ever expect a text book to be a stimulating read, but this one was incredibly boring and dry. It was far too wordy, which made it too long, which resulted in a lot of time wasted reading a bunch of unnecessary filler. This book could have been half the length and still included all relevant information. If teaching an advertising course, I’d highly advise finding a different source.

[Ottotan]

Very general introduction of advertising

[Shreyansh Priyam]

Nice Book

[Chrisvella]

For a Class text it was pretty good. All my reading lately is for school.