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2.33  ·  Rating details ·  9 Ratings  ·  2 Reviews
A guide designed to assist readers in mastering the technologies which have revolutionized the business world. It explains how to reach target markets using such technological means as fax on demand, the Internet, bulletin boards, database marketing, CD-ROM, and home-shopping.
Paperback, 262 pages
Published March 1st 1995 by Perigee Trade
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Lori Grant
Mar 29, 2013 rated it it was ok
An optional-read book by Seth Godin on marketing for the knowledge worker, manager, executive, or entrepreneur.
Nick Woodall
Great book on marketing through the internet. A classic!
Don McNay
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Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the indust
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