Goodreads helps you keep track of books you want to read.
Start by marking “腾讯传” as Want to Read:
腾讯传
Enlarge cover
Rate this book
Clear rating
Open Preview

腾讯传

3.91  ·  Rating details ·  85 ratings  ·  18 reviews
368 pages
Published January 2017 by 浙江大学出版社
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about 腾讯传, please sign up.

Be the first to ask a question about 腾讯传

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-30
Average rating 3.91  · 
Rating details
 ·  85 ratings  ·  18 reviews


More filters
 | 
Sort order
Start your review of 腾讯传
lele Sheng
Jan 31, 2017 rated it liked it
理性的说,这是一本关于腾讯的企业史,但写书最初的目的大约是为了公关吧。看到3q大战时我隐约看到一个百口莫辨和舆论失利的企业想要在历史的长河中将真相记录,读到后来也印证了写书的起源。

抛开这些个人的猜想,这本书让我更加了解了腾讯以前的历史。也感叹腾讯人在核心的业务基础上,作出的一个一个的创新。腾讯的产品哲学、内部赛马机制,腾讯人的务实和包容等等也让人印象深刻。

作为财经作家,吴老师写下了他从商业角度对一家互联网公司的理解,记录下了重大事件和转折。但在互联网快速奔跑的历史中,这些成功后无数人辛苦的付出和无数不知名产品的夭折在这本企业史中无从寻觅。

大约这就是历史吧!古今多少事,都付笑谈中。
Yanjia Li
Jul 12, 2020 rated it really liked it
去年回国正逢双十一,买了不少中文书带回来,腾讯传就是其中之一。腾讯不仅是跟随90后一起长大的一家公司,也是科技行业从业者必须要研究的典型案例。之前看评价都说过分谄媚,读完后觉得相比其他一些中文传记,吴晓波先生已经很克制了。很多篇幅还是间接的指出了腾讯这些年快速发展的问题,以及对互联网生态的破坏。全书可以说是个腾讯20年来流水账式的记录,穿插着一些关键人物和作者自己的思考。可偏偏这20年是中国互联网行业飞速发展的黄金年代,一本流水账也能记录下时代浪潮的涌动。可以清晰的看到,中国互联网在90年代通过依附国企在灰色地带游走,到00年代找到了一条抄袭美国模式的捷径,再到10年代进入大规模的合并和垄断,开始发展出一些不同于美国模式的特色业务。可以看到腾讯的轨迹也和这个时代非常相符。90年代半死不活的寻呼机业务,终于靠依附电信系统的梦网业务发家并养活了QQ。虽然之后的QQ秀和QQ空间的意外成功让大家意识到中国市场虚拟物品的潜力,但整个00年代还是以全面出击(抄袭)为主旋律,发展了诸如QQ管家,QQ游戏,QQ门户之类的产品。进入10年代,依托微信的强势崛起和移动互联网时代的到来,腾讯终于找到了属于中 ...more
Marshall
Jul 06, 2017 rated it it was amazing
腾讯传让我进一步了解了这个传奇般的中国科技巨头。 创始人都是工程师出身,对于产品有着狂热地追求。 腾讯从当初的聊天工具, 到“什么都抄” 的科技公司, 到现在的互联网巨头, 公司本身发生了翻天覆地的变化。

天时,地利,人和。 腾讯能够走到今天离不开这个不断变化的时代, 离不开中国腾升的经济, 也更离不开那一群自强不息的腾讯人。
Nicholas
Jan 13, 2018 rated it liked it
Shelves: technology
上下班地铁看完。已抱着极大耐性,还是倍感失望:极业余,极谄媚,极懒惰。第一点尚可理解,后两点不容原谅。16年10月写完17年1月已出版,证明全没修改:粗糙繁冗,不得要领;歌功颂德,甚是奉承。可吴毕竟有information edge,流水账也不是素人可写,而且一张角度不佳,细节敷衍的照片,也是记录,聊胜于无。
Jing Fu
Dec 28, 2018 rated it really liked it
【腾讯传】在飞机上开始看吴晓波的腾讯传,学习腾讯发家史,分享些笔记:
【1998-1999】
小马哥,70后,家境普通,性格内向,上学期间不算天才,毕业后不务正业,找了4个同学创业成立腾讯。公司本来是做寻呼机业务的,苦于没有发展空间,偶然的机会做了 OICQ (抄袭自以色列发明的 ICQ,后因被AOL告侵权改名 QQ)。
一个有意思的点是腾讯早期就注重微创新和小步快跑,做了很多本地化的东西,比如 QQ 安装文件小到几百 KB以便于下载(很多网吧没预装 QQ)。
因为接地气,QQ很快超过各种山寨竞品。
【2000】
然并卵,腾讯因为找不到盈利模式而融不到钱,活得很狼狈,几近弹尽粮绝(用户增长快,服务器贵)。但是小马哥命好,在2000年互联网泡沫前几个月拿到了 IDG 的几百万美元而没饿死,后又因南非投资集团慧眼识珠熬过了一年多的寒冬。
两个有意思的细节:
1. IDG 投了腾讯后很懊恼,南非投资进来时他们赶紧转让了12%的腾讯股份给南非。南方某电信公司也让出了全部20%的腾讯股份。
2. 弹尽粮绝时,马化腾去跪求当时的三大门户网站(新浪网易搜狐)以几百万美元收购腾讯。门户们毫不动容,觉得这个东西技术门槛不
...more
Nick
Nov 30, 2019 rated it it was amazing
Excellent storytelling on the evolution of Tencent and also the Chinese Internet industry over the past two decades. It is too easy to label the company as a copycat and disregard its merits, but the micro-innovations, execution, and management style of both Tencent and Pony Ma are astoundingly impressive. The Chinese Internet market is very different from its US counterpart, so using the US ways of assessing the ability and outlook of Tencent is simply a wrong approach. Tencent followed the use ...more
Beibei Yan
Apr 09, 2019 rated it liked it
The author went very far to tell an absorbing story of a group of young entrepreneurs. While the picture was painted rosily, some parts of this book didn't make sense from a business perspective. It focused too much on individuals and too little on operational history and decision-making of the corporate.
Martin
Jun 11, 2019 rated it really liked it
Tencent is a company that intensely focuses on the future thus it does not pay as much attention to collecting the past. As the company matured from it's start up days and grown to become Asia's internet giant Mr. Wu Xiaobo have been hired to write a book to chronicle all the pivotal moments in the company's 20 year history.
Terry
Dec 10, 2017 rated it really liked it
Good book about Tencent's history, plenty of anecdotes about founders of Qihu, Netease, Sina and etc. It's helpful to understand Tencent's DNA. But the book lacks analysis, sometimes too plain and a little boring.
Yi
May 13, 2017 rated it liked it
从另一个角度看到外人看不到的腾讯。

一本腾讯历史连环画。
roundface
Jun 10, 2020 rated it it was amazing
不输Walter Isaacson's Steve Jobs. 管窥中国最初20年的互联网发展史。做企业不容易啊。
Lei Xu
Aug 15, 2017 rated it it was amazing
An insightful view into the challenges that threatened Tencent, and the mindset of a generation of Chinese entrepreneurs.
Yiting
Mar 18, 2018 rated it it was amazing
今当乱世,纵横万里山河
Alex
Feb 17, 2017 rated it really liked it
把错过的历史补了一下,还可以。不能当研究报告读。
Carpenter Liu
Jul 12, 2020 rated it really liked it
3Q大战和微信那两段真是激烈。
Fangzhou Deng
Mar 31, 2018 rated it it was amazing
过去,我们总在思考什么是对的。但是现在,我们要更多地想一想什么是能被认同的。过去,我们在追求用户价值的同时,也享受奔向成功的速度和激情。但是现在,我们要在文化中更多地植入对公众、对行业、对未来的敬畏。
Karen Zhang
Sep 12, 2017 rated it really liked it
An interesting book to show the world how Tencent transformed from a copy-cat style company to an innovation-driven platform. Founder Ma admitted there is no single day in Tencent's history that he is not dealing with crisis. Even on his 40th birthday, no one remembered because Tencent was fighting with Qihu 360 to prove its integrity and prevent customer losses. Worth spending time on this book.
Rayna Wang
记叙了腾讯自创立以来的重大事件和转折点;吴晓波老师用生动易懂的语言让“技术盲”也能信手拈来。
Eddie
rated it it was amazing
Oct 15, 2017
Fei He
rated it liked it
Jan 07, 2017
Lynn
rated it liked it
Oct 08, 2019
Liming Zhu
rated it really liked it
Apr 07, 2018
Pan Hu
rated it liked it
Nov 27, 2019
Erin Gong
rated it it was amazing
Jun 26, 2017
Y.
rated it really liked it
Jan 05, 2018
Helin Gao
rated it liked it
Jun 26, 2019
Hongli Lu
rated it liked it
Sep 02, 2018
Gu Gong
rated it really liked it
Mar 14, 2018
Li Guo
rated it really liked it
Jun 14, 2017
Hongyi Wang
rated it really liked it
May 26, 2017
« previous 1 3 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Hooked: How to Build Habit-Forming Products
  • Đứa Trẻ Hư
  • Principles: Life and Work
  • Algorithms to Live By: The Computer Science of Human Decisions
  • The Untouched Crime
  • Thánh Giá Rỗng
  • 韭菜的自我修养(李笑来首次公开投资原则)
  • 1587: A Year of No Significance: The Ming Dynasty in Decline
  • The Making of a Manager: What to Do When Everyone Looks to You
  • Ma Nữ Của Laplace
  • Case in Point 9: Complete Case Interview Preparation
  • 在大雪封閉的山莊裡
  • 穷查理宝典-查理.芒格的智慧箴言录
  • How to Be an Inclusive Leader: Creating Trust, Cooperation, and Community Across Differences
  • How Google Works
  • 蒋勋说紅樓夢(第二辑)
  • The Advice Trap: Be Humble, Stay Curious & Change the Way You Lead Forever
  • The Little World of Liz Climo
See similar books…

Related Articles

San Francisco is a gold rush town. There aren’t many books about people in their 20s who move to Silicon Valley with dreams of earning a living...
34 likes · 2 comments
No trivia or quizzes yet. Add some now »