Brand Buzz

by Adrienne Weiss

From the branding gurus behind Dunkin Donuts, Build A Bear, Corner Bakery, and more If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, AdrienneWeiss and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand. Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding storytelling, club making, and country building. This fast but powerful read shares stories of major brands who have improved their image and performance using these 3 rules. Gain notoriety, generate excitement, and earn loyal customers―start building your brand's buzz now!

144 pages, Hardcover

Published October 1, 2016

Reviews

[Nasuha · Rating 5 out of 5]

Mengetahui lebih banyak tentang bagaimana sebuah syarikat membangun jenama syarikat mereka supaya dikenali dan membuatkan orang menyebut jenama syarikat tersebut.

[Winda · Rating 4 out of 5]

Three essential components to brand building:
Story-telling, club-making, and country-building

Not bad at all. A quick read that makes me reflect on our own brand - what kind of story we have been writing and how we communicate that to everyone involved!