Perk Your Sphere: How To Reward Those Who Reward You

by Liz Johnson, Ande Dunn (Preface), Lora Ackerman (Editor)

You can do all the legwork needed to be a successful real estate agent, but it is impossible to do well in the industry if you don’t remember its entire client relationships. Realtor Liz Johnson has created a system that not only will change the way you do business but also has a higher rate of return than you ever thought possible. Perk Your Sphere provides a new structure for success! Johnson’s method has given her a fifteen-to-one return on investment in an industry where a four-to-one ROI is amazing. She grew her business without making a single awkward cold call. Instead of an aggressive but ultimately useless sales strategy, Johnson shows a better, more efficient way of growing your business and reaching out to clientele. Johnson offers systems for classifying clients and understanding who can give you referrals. She shows how—through personal branding, special events, giveaways, and more—you can make each client feel special and make sure your name immediately springs to mind when they think of real estate. Johnson’s techniques won’t simply make you “a Realtor” for your clients, but “ the Realtor.”

Genres: Business

60 pages, Paperback

Published December 28, 2016

Reviews

[Brock Malinowski · Rating 5 out of 5]

Short but solid

Solid book and process outlined. It's not quite a step by step system but the outline is there to make it successful

[Jordanna · Rating 1 out of 5]

The constant grammatical errors and her elementary writing style made this difficult to get through

[Marni · Rating 2 out of 5]

I was excited about this book but, frankly, found it a bit cheesy. It did have some decent ideas and it’s short so I might read through again and pull out some ideas.

[Tisha White · Rating 4 out of 5]

Easy to read, easy to understand, easy to implement. Could use more detail on the program.

[Debbie Petersen Wolven · Rating 3 out of 5]

Had some good ideas, more of a long article than a book though.

[Salvatore Farieri · Rating 4 out of 5]

Good read for real estate agents.

[Casey · Rating 4 out of 5]

Super quick and easy read but has great take aways! Written for real estate agents but could be applied to any referral based business with a few tweaks. Would recommend for someone who is looking at creating raving fan clients.

[Rachell Lara · Rating 5 out of 5]

Quick, Concise with a plan to implement

Great plan on how to keep top of mind with your database while creating more opportunities for referral. Clear and easy to implement. You just follow the plan and use your unique style.

[Melinda · Rating 5 out of 5]

Just like Liz, this book is sharp and to the point. She lays out the why, how, and when as well as answers your questions up front on her client loyalty/referral perk system.

I'll be using her system to tweak and expand upon mine and it's as simple as handing my note riddled copy of this book to my assistant!