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Digital Marketing For Dummies

3.98  ·  Rating details ·  223 ratings  ·  20 reviews
Does your digital marketing pack a punch?

Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively

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Kindle Edition, 360 pages
Published December 27th 2016 by For Dummies (first published February 1st 2007)
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Chad Warner
Jul 03, 2020 rated it it was amazing  ·  review of another edition
A practical guide to digital marketing for small and medium businesses. It covers the major types of digital marketing, including SEO, social media, advertising, and email marketing. It also describes how to succeed at digital marketing, by explaining goals, offers, analytics, and more. It's broad, but not very deep. If you want to become an expert in any area, you'll need other resources, but this will give you a solid start. Plenty of lists and examples (text and screenshots) make it easy to f ...more
Amirreza Piw
Feb 26, 2020 rated it liked it
کتاب خوبی بود برای شروع ولی خب خیلی هم انتظارات رو برآورده نمیکرده و اینکه زیاد دارای اون حس طنز این سری کتابا نبود
Opal Harrison
Jun 28, 2018 rated it liked it
It's ok for fundamental fun read as I didn't expect much to begin with. I like about 2 chapters (toward the end) out of 14, where they're more technical-oriented. And I find the author's personal experience useful for real-world application in different scenarios. Software recommendations are somewhat useful.

However, the book itself needs update in a lot of places and reorganization. Some parts are redundant (the same information is being placed all over the place). I would recommend this to a
...more
Ken Lenoir
Jul 25, 2019 rated it it was amazing
Extraordinary book of digital marketing fundamentals by some of the most successful marketers in the digital marketing industry.

It has checklists and audits for all of the major things one has to create to run effective marketing campaigns, which is very valuable!

This book functions like a handbook for anyone who needs to do most digital marketing tasks, easily accessible and easy to reference for the main things to do.

For the people who use it it will generate a huge roi compared to the ~$20 p
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Kiril
Jan 28, 2020 rated it liked it
For a drop shipping business, online store, individual/small companies it's alright to get you going with all the basics.

Nothing too in depth though, most of the stuff is common sense and knowledge.

Positives - there are a lot of links and tools referenced that you can start using, both paid and free.
...more
Oğuz Dağlı
Nov 12, 2020 marked it as to-read
Shelves: marketing
I can't stop myself from buying books about marketing. I am a seo professional and I am pretty sure that this book help me to improve my ideaas about digital marketing. ...more
Ozan
May 03, 2019 rated it really liked it
Quick way to catch up with the latest developments

A good modular book, based on your current knowledge and background you can skip chapters. If you want to get the fastest and deepest content, just read the last chapter.
Siddharth Sharma
Nov 27, 2020 rated it it was amazing
Good information about the Digital Marketing For Dummies blog. Simply stated, digital marketing is what you do online to capture consumers' attention, facilitate the flow of traffic to your business' website ...more
Katerina Ioannides
Jan 17, 2021 rated it it was ok
A little out to date, but these books are so easy to read that a quick skim is usually worth it. I picked up some new ideas.
Raffi Balyozyan
Jan 18, 2021 rated it liked it
Interesting book to anyone who wants to get familiar about the topic!
Dương Quý
Jul 01, 2020 rated it it was amazing
I love it
Rahul
May 25, 2018 rated it it was amazing
Author has given very useful scenarios and examples. This is very helpful for beginners to understand the concepts. I found this useful. Thank you.
Cuyler Callahan
Jul 06, 2017 rated it it was amazing
Amazing. Learned so much

Amazing. Learned so much. I totally recommend this book for anybody that wants to do any type of digital marketing.
Monyputhy Ly
Apr 11, 2018 rated it it was amazing
Shelves: career, business
Digital Marketing for Dummies | Ryan Deiss and Russ Henneberry

"The role of digital marketing is to assist in moving a prospect, lead, or customer from one stage of the customer journey to the next."

This book is like a bible for all digital marketers. From front to back, it covers almost all the basic needed. Though this kind of marketing book could easily die out because of the changes in the market, technology and customer's behaviour, but this one is just so relevant now.

"Content marketing
...more
Samir Rawas Sarayji
When did the internet become so insanely big that a new field like digital marketing has so much information and software tools and methods that no single mortal can encompass it all? The speed in which IT advances is frightening. The authors tackle the filed of digital marketing from their experience based on their successful marketing organization. They have a lot of useful tips and general knowledge here for the newcomer, sort of laying the groundwork of the field and encouraging one to figur ...more
Stephanie Tan
Felt that this book was quite a no-brainer, but of course there were some note-taking worthy parts in the book. I guess this book would have been even more useful back in the years whereby the internet was still emerging (this book was published in 2007).
Wendyhan
Jan 06, 2017 rated it it was amazing
Must buy!!

Content that is over delivered. Great stuff!! An enlightening overview and comprehensive coverage of digital marketing. Empowering and truly inspirational!=)
David
May 27, 2018 rated it liked it  ·  review of another edition
Good starter digital marketing book (which I was looking for). Provide good overview, basic concepts and enough details around major areas.
Daryus Johnson
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Mar 27, 2018
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