Digital Marketing For Dummies
Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively...more
However, the book itself needs update in a lot of places and reorganization. Some parts are redundant (the same information is being placed all over the place). I would recommend this to a ...more
It has checklists and audits for all of the major things one has to create to run effective marketing campaigns, which is very valuable!
This book functions like a handbook for anyone who needs to do most digital marketing tasks, easily accessible and easy to reference for the main things to do.
For the people who use it it will generate a huge roi compared to the ~$20 p ...more
Nothing too in depth though, most of the stuff is common sense and knowledge.
Positives - there are a lot of links and tools referenced that you can start using, both paid and free.
"The role of digital marketing is to assist in moving a prospect, lead, or customer from one stage of the customer journey to the next."
This book is like a bible for all digital marketers. From front to back, it covers almost all the basic needed. Though this kind of marketing book could easily die out because of the changes in the market, technology and customer's behaviour, but this one is just so relevant now.
"Content marketing ...more