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More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
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More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences

3.76  ·  Rating details ·  17 ratings  ·  7 reviews
"Less is more" may be good advice for many efforts, but it is terrible advice when it comes to customer experience. Brands that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. Companies that embrace a "more is more" philosophy work harder and go further to ensure that their ...more
Hardcover, 198 pages
Published May 9th 2017 by Routledge
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3.76  · 
Rating details
 ·  17 ratings  ·  7 reviews


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John
May 20, 2017 rated it it was amazing
If you are a Customer Experience practitioner than you need to read this book! Blake puts things in simple terms (at least to me) on how to Care about the experiences you have with your customers'. I liked how Blake broke down the different styles of the generations, her specific examples on how some companies are treating their CX and at the end of each chapter a quick round-up of the top items covered in that chapter.

I highly recommend reading this book and gaining the insights that you can ap
...more
Benjamin Uke
Apr 02, 2018 rated it liked it
Shelves: business
In More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences by Blake Morgan. The recent economy is littered with the bones of the older companies who have not changed with the times. In the modern digital environment is difficult to compete, many corporate heats are focusing on better advertising, or even ignoring the endearing process, claiming it is “better sold than good”, fixating on quarterly reviews and immediate benefit.

The author
...more
Amanda
Feb 08, 2018 rated it really liked it
In More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences by Blake Morgan, Morgan lays out an organizational psychology theory on how companies can gain and retain customers by creating exceptional customer experiences from initial advertising to customers becoming repeat customers of a brand. The typical company is not currently using advertising to their best advantage to inspire a customer to purchase their product. Further, the com ...more
NicCole
Mar 11, 2018 rated it it was amazing  ·  review of another edition
A customer’s experience is one of the most important element when running a business and offering products or services. When operating a company of any kind, assigning a designated individual or team to handle customer relations is what will help you remain in business. This resourceful guide breaks down the negatives that companies and brands are doing that jeopardizes their connections with their customers. Reading this book provides you with an insightful view and examples to take to improve ...more
Paula Stewart
Jan 11, 2018 rated it really liked it
The Customer Is Always Right!
A few days ago I finished reading a great book worthy of taking notes and revisiting in the near future. The fitting title of this book written by Blake Morgan is, "More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences." As a strong believer in constant improvement of a companies relationship with customers and possible new customers I have read, researched, and applied many systems over the years. However
...more
Mandi Ehman
Mar 12, 2019 rated it liked it
I wanted to love this book but felt that there was a lot of time spent on things we all know about customer service already. Of course the way we treat the customer matters, and it felt like Morgan spent a lot of time trying to convince me that that was true when the book could have been shorter and just focused on the “how”.
Joseph Mullan
Feb 02, 2019 rated it it was ok
Long on hyperbole - took a long time to find real meat
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