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Swarm Marketing

really liked it 4.0  ·  Rating details ·  1 Rating  ·  0 Reviews

We live in a digital world where a small number of people – sometimes even one person – can quickly become the voice of one hundred, one thousand, or one million and more. This is having a profound influence on marketing and the need that brands have to tap into and build social communities.

The Nature of Marketing is a unique perspective on how digitally linked population

Hardcover, 256 pages
Published November 15th 2008 by Palgrave Macmillan (first published November 11th 2008)
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