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Marketing Plan: A Handbook (Book & CD)
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Marketing Plan: A Handbook (Book & CD)

3.14  ·  Rating details ·  37 Ratings  ·  3 Reviews
This practical, hands-on book enables readers to develop a realistic, customized marketing plan. The "Marketing Plan Pro" software packaged with the book is a powerful tool that offers readers the opportunity to create and critique marketing plans for all kinds of organizations. User-friendly Marketing Plan Pro software allows readers to quickly and easily create customize ...more
Paperback, 254 pages
Published April 13th 2002 by Prentice Hall (first published April 2002)
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Larashi
May 08, 2012 rated it liked it
Shelves: 2012
Just read it as one of my reference
Already read the latest version but i found the case is quite different and bold
However, the book is great and not thick as text book used to be so it is kinda fun to read it. Haha.
Alex
Dec 04, 2009 rated it liked it  ·  review of another edition
Recommended to Alex by: Marketing Professor
useful and concise.
Nathan
Dec 05, 2010 rated it liked it  ·  review of another edition
I liked that each section had a step-by-step guide to the execution of a plan. However, I wish there were more complete samples in the back.
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