Retailing Management

by Michael Levy, Barton A. Weitz

Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields. Known for its strategic look at retailing and current coverage, this new 7th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text’s readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text’s logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The seventh edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and legal, ethical and cooperate social responsibility issues.. Students indicate that this text is a “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.

Genres: Business, Textbooks, School, Management

736 pages, Hardcover

Published April 18, 2008

About the author

Librarian Note: There is more than one author by this name in the Goodreads database.

Reviews

[PurplyCookie]

Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.

Known for its strategic look at retailing and current coverage, this edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems.

The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.

The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service.


More of Purplycookie’s Reviews @: http://www.goodreads.com/purplycookie


Book Details:

Title Retailing Management (McGraw Hill International Editions)
Author Michael Levy
Reviewed By Purplycookie

[Gayann Russell]

Awesome

It was worth the money... A great help for my course!!! I recommend to any student who is looking for quality..

[Lani]

Horrible textbook. typos, bad activities that ask questions that are not addressed in the reading or asks for outside sources to complete them, not creative.

[Patrick Pilz]

a good college level school book on retail operations with very current examples post pandemic.

[Kelsey]

meh merchandising aeshm 275

[Veronique Perrot]

I registered a book at BookCrossing.com!
http://www.BookCrossing.com/journal/12754330

[Dinhduyen_tmyahoo.com]

good

[Mori Nna]

I did really take a long time to finish this book but its worth because it help me to understand more about retailing and help me in my studies.

[Zulfadhli Zulfadhli]

For my assignment. I need this book. Thank you.