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Game Change
An estimated one billion people spend at least one hour every day playing computer and videogames. Why do people put more effort into these games than their day jobs and personal relationships? Game Change, the latest book from global media and communications agency PHD, discusses how "gamification" can be harnessed and applied as a business model for the future.
83 pages, Hardcover
First published January 16, 2014
97 people want to read
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