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Let the Story Do the Work: The Art of Storytelling for Business Success
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Let the Story Do the Work: The Art of Storytelling for Business Success

3.72  ·  Rating details ·  87 ratings  ·  13 reviews
People forget facts, but they never forget a good story. Unfortunately it’s never that simple, though. Because for most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. But material for stories and anecdotes that can be used for your professional success surround you! Let the Story Do the Work shows you how to mine your ex ...more
Hardcover, 256 pages
Published July 27th 2017 by AMACOM
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Oct 24, 2017 rated it really liked it
I attended several meetings of the Speaking Society at the University Club of Chicago where I was fortunate enough to meet and learn from Esther Choy. I'm certain that the tools and techniques she presented in those meetings made me not only a better public speaker, but a more interesting conversation partner to boot.

With the release of this book, her experience and wisdom is now available to a wider audience. I would encourage anyone, but especially those in the technical and analyt
Rhodes Davis
Apr 23, 2018 rated it really liked it
This is who we are and here are our product facts. zzzz This book helps business people learn present themselves, their company, and products in a way that is memorable and applicable to a variety of audiences. Marketing professionals would certainly benefit, but executives and employees throughout the organization should know how to express how their company and products/services can positively affect customers. Presenting yourself to a potential employer or customer should use elements of sett ...more
Bob Andelman
Nov 15, 2017 rated it really liked it
TODAY’S GUEST: Esther Choy, author, “Let the Story Do the Work: The Art of Storytelling for Business Success,” founder, Leadership Story Lab in Chicago

About a year ago, I heard a talk by Lea Thau, the Peabody Award winning producer and creator of “The Moth Radio Hour.” She offered her entrepreneurial audience tips on how to make their business pitches more into enticing tales and less about asking directly for cash.

“The fundamental principles that govern a good story,” sh
Eric Tan
Jan 05, 2018 rated it did not like it
The author did a poor job in writing this book. It lacks structure and plot, which are two key elements discussed throughout the entire book, yet the author failed to address them properly. As I progressed further, the more I read, the more I felt lost and the less I got out of it. It felt as though I was reading an entirely different book for each point that the author made.

It all started out well, in the first chapter, then went down the hill for the rest of it. Ideas got shoved in
Craig Amason
If you ever doubted that storytelling is an effective method of connecting with others, Esther Choy will likely convert you, at least to a point. At times she goes a bit overboard, simply because she believes that storytelling is just about the ONLY way to communicate. Nowhere is this problem with her book more apparent than the section about how to explain your profession to other people. If I ask you what you do for a living, and you tell me that you "make dreams come true," but I later discov ...more
Alejandro Cabral
Complete, easy to read and what’s more important to me: real.

If you work in sales, you know how important telling stories is. If you don’t work in sales you must still realize that telling stories is just one way of “getting in” and sharing an experience with someone. Out of the few hundred books thae are out there on storytelling I would say I have read quite a few but definitely not all. So far this one has been the best I have ever read, and bot just because it was well written. It has to
Jan 15, 2019 rated it it was amazing
One of the best books on writing I have ever read. So many books on the creative writing process wax poetic about the writer and his/her plight but fail to capture so succinctly the most elemental components of WHY story (or any particular story), HOW a story's structure should consider the audience more than the teller, and WHAT will manifest as the scenes/summary...aka the words on the page.

Written for business leaders, this book is all brass tax when it comes to the writing proces
Ogi Ogas
Mar 18, 2019 rated it liked it
My ratings of books on Goodreads are solely a crude ranking of their utility to me, and not an evaluation of literary merit, entertainment value, social importance, humor, insightfulness, scientific accuracy, creative vigor, suspensefulness of plot, depth of characters, vitality of theme, excitement of climax, satisfaction of ending, or any other combination of dimensions of value which we are expected to boil down through some fabulous alchemy into a single digit.
Dec 06, 2017 rated it did not like it
Started and abandoned. This might be useful for someone who is data driven and has no concept of story at all. I am a grant writer and bought this book to help me add some extra umph to my writing. It is HIGHLY basic.

(The flow of the writing is also completely terrible - how can a book about writing be so poorly written?)
Jul 23, 2019 rated it liked it  ·  review of another edition
I give this book 3.5 stars. There are some good tips on crafting a story. However, there just wasn't enough relevant examples, specific steps, and "before" and "after" stories after applying the steps.
Jul 27, 2018 rated it really liked it  ·  review of another edition
Nice one

Good structure..narrated with useful templates and examples. Lot of the templates can be reused during real life scenarios. Overall good read
Amy Asadoorian
Jun 14, 2018 rated it liked it
Most of the tips offered are pretty obvious. There were a couple of gems hidden in there, though. Quick and easy read.
Doug Bartlett
Worth reading. Some good gems in here, but too much filler.
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Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University’s Kellogg School of Management.
“they are not content to sit at home, like many of us would in their situation. Instead, they know that somewhere, in a remote and possibly dangerous place, lies a prize of immeasurable value.” 0 likes
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