Doug Stevenson's Story Theater Method - Strategic Storytelling in Business

by Doug Stevenson

Doug Stevenson s Story Theater Method (formerly Never Be Boring Again) is unlike any other book on speaking skills. It teaches a breakthrough method that can help you make dynamic business presentations in front of any audience, anytime, anywhere. This book focuses on strategic storytelling for business, training, motivation and sales. Learn how to choose, craft and deliver stories that make a point, teach a lesson, or sell a product or service. A powerful story - well told - is your secret to connecting with clients, colleagues and customers. With Doug Stevenson's Story Theater Method, you can become a magnetic speaker with the power to attract and hold any audience's attention. You'll learn how use strategically chosen stories to sell your idea or product; use a nine step formula for crafting compelling stories; get your point across to insure maximum buy in; brand your message with a Phrase That Pays; incorporate humor so people laugh while they learn; get out of your own way and Stand in Your Power; and make dull and dry technical information come alive. Whether you are speaking to five or five thousand, these easy-to-understand-and-apply techniques will immediately enhance your professional credibility. Are you ready to be more motivating, memorable and magnetic? Bronwyn Fryer, the senior editor at Harvard Business Review states, There are two ways to persuade people. The first is by using conventional rhetoric, which is what most executives are trained in. That s not good enough, because people are not inspired to act by reason alone. The other way to persuade people and ultimately a much more powerful way is by uniting an idea with an emotion. The best way to do that is by telling a compelling story. Other presentation skills books tell you to use stories, but they don t tell you how. Businesspeople who attempt to use stories recognize that there is an art and science to telling them, but they don t know where to go for instruction. I wrote this book for business professionals, salespeople, entrepreneurs and executives who want to use stories in a business environment. This book walks you step-by-step, through the process of choosing and crafting a story that makes a point, illuminates an idea or sells a product. This is strategic storytelling for business using a systematic method. It is pragmatic theatricality to achieve a desired result. In this easy to read book, you ll learn how use strategically chosen stories to sell your idea or product; use a nine step formula for crafting compelling stories; get your point across to insure maximum buy in; brand your message with a Phrase That Pays; incorporate humor so people laugh while they learn; and make dull and dry technical information come alive.

Genres: Business

352 pages, Perfect Paperback

First published January 24, 2008

Reviews

[Jairo Munoz · Rating 4 out of 5]

Like any How-to book, this one is as good as you apply it.
The method is good and I highly recommend it. I wish more corporate leaders used it... do they realize how boring they are? They are very smart people but... who can stand listening to them?
Anyway, back to the book:
Read it once at a fast pace and then go back to the sections you WILL COMMIT to applying. Be patient and disciplined. It will pay off.
Enjoy the journey!

[Darya · Rating 4 out of 5]

Strategic storytelling gets popular and more important in today's world. This all due to information noise and a story can help you to stand out. This book is a comprehensive guide on developing this essential skill and using it strategically. In summary:you will learn adoping the identity of a marketer and building a connection, which is fundamental to strategic storytelling. Strategic storytelling is not reserved for leaders in organizations and anyone can use stories to deliver message effectively. Become a visionary storyteller – someone who helps people see the future and, more importantly, see their own success in the future. The tool the visionary uses to do this and make change happen is a strategic corporate narrative. I'd recommend this book as a good starting point in the journey of mastering strategic storytelling.

[David Hollingsworth · Rating 5 out of 5]

The essential guide to learning story structure, flow and content. Doug tells you how to identify these structures in your own stories, and how to tell them effectively in a business context.

[Honoree · Rating 5 out of 5]

Doug Stevenson is a master. This book is my first of his to read, but I listened to his entire program How to Write and Deliver a Dynamite Speech and it was spectacular. If you're a speaker and want to put together a presentation of any length that will captivate, inspire, entertain and educate your audience, enroll in Doug's programs and processes.