The Copywriter's Bible

by Alistair Crompton (Editor), Anthony Simonds-Gooding (Preface)

The copywriting bible of the advertising industry. The world's best copywriters explain some of the most famous advertising campaigns ever produced.

Genres: Writing, Business, Nonfiction

176 pages, Paperback

First published January 1, 2000

Reviews

[Jason]

Suggestions from award-winning copywriters. The advice most often repeated:

1. Write for a specific person, not a demographic.
2. Write with art and layout in mind.
3. Be concise as possible.
4. Investigate your subject as deeply as possible.
5. Use deadlines as motivation.

[Kelly O’Reilly · Rating 4 out of 5]

Would be great to hear from more women in the next edition, but I will say the boys' club brought it to this one.

[D'Anne · Rating 2 out of 5]

There are some interesting things said about writing copy here. I enjoyed some of this book. I endured most of it. Some of the ads are so racist and sexist that their creators should be shamed, not held up as examples to emulate. This book came out in 1995. So it’s old enough to know better.