Designed by Apple in California

by Jonathan Ive, Andrew Zuckerman (Illustrator)

Apple releases $300 book containing 450 photos of Apple products. It’s a hardcover edition, bound in linen, and is available in two sizes: $199 for a smaller 10.20" x 12.75" version, and $299 for a larger 13" x 16.25" edition. The photos inside are all new images shot by Andrew Zuckerman, and will show off 20 years of Apple design "in a deliberately spare style." In a press statement, chief designer Jony Ive described the book as "a gentle gathering of many of the products the team has designed over the years," and hoped that it would serve as a "resource for students of all design disciplines." In the foreword to the book, Ive writes:

While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.

The book is published by Apple itself, and is dedicated to the memory of Steve Jobs. It is, undeniably, an act of corporate vanity publishing on an impressive scale, but it's one Apple deserves to get away with more than pretty much any other tech company. No one denies that when it comes to industrial design, Apple earns the praise it gets.

Genres: Design, Apple, Business, Art, Technology, Classics, Nonfiction

300 pages, Hardcover

First published November 1, 2016

About the author

London born designer Jonathan Ive is the senior vice president of Industrial Design at Apple, reporting directly to the CEO. Since 1996 he has been responsible for leading a design team widely regarded as one of the world’s best.

Recognized with numerous design awards, Apple products are featured in the permanent collections of museums worldwide including MOMA in New York and the Pompidou in Paris.

Ive holds a Bachelor of Arts and an honorary doctorate from Newcastle Polytechnic. In 2003 he was named Designer of the Year by the Design Museum London and awarded the title Royal Designer for Industry by The Royal Society of Arts.

Bio by Apple Inc.

Reviews

[Sam · Rating 5 out of 5]

This is probably the most beautiful object I own.

[Michal Sventek · Rating 4 out of 5]

Don’t tell me this doesn’t count towards my Reading Challenge! Hehe

[Azamat · Rating 4 out of 5]

Все красиво, но немного неудобно. Думаю, Джони Айв не умер бы, если добавил мелкие подписи на каждую страницу с 450 фотками, а не только в самом начале в оглавлении.

Жаль, что там нет фоток прототипов или неутвержденных вариантов. Этот альбом все же не альбом про дизайн Эпл, а что-то вроде портфолио, чтобы удобно было смотреть.

Удивительно, что стоит всего 300$ (напечатано в Китае, как и вся техника Эпла), а не $1300 зная представления о ценообразовании компании.

Жаль, что нет пдф или онлайн-версии, потому что по сути фотки всех товаров Эпла есть на их сайте. Кроме старого, конечно. Могли бы сделать.

[Zhang Stanley]

This is a picture book.
It could be titled "Designed by Apple in California, Made In China" because it really is printed in China.
I know a lot of people are complaining about the price of the book, but I thought it might worth it's tag of USD$300, especially if you are thinking about 500 years later. That is why Jon Ivy must print a physical book instead of digital version.
It marks the current state of technology.
What I learnt, not sure if it's true, is that they used a printer that can print money for the printing of this book. Which further means that this book is not easy to come together in the first place. Apple really took things seriously and they definitely put in effort. So not likely they gonna have a reprint or anything.
I won't buy the book because of its content, however, I would buy the book for its appreciating value in the future, provided I have the money, hahaha.

[Valentin]

cvbdfbdf

[Jaroslav Holan · Rating 5 out of 5]

Produkty Applu se mi vždycky líbily. Jejich design je i po letech prostě perfektní. Tahle kniha je krásnou sbírkou krásných produktů.
Kniha je celá k vidění zde https://www.youtube.com/watch?v=9zEcG...