Strategic Benchmarking: How to Rate Your Company's Performance against the World's Best

by Gregory H. Watson

Describes the best methods to use inter-business cooperation to improve strategic planning and thereby increase competitiveness. All types of benchmarking are examined including process, strategic and global. Features actual case studies of benchmarking applications from Hewlett Packard, Ford, General Motors and Xerox.

Genres: Business

288 pages, Hardcover

First published March 26, 1993