The Houdini Solution: Put Creativity and Innovation to work by thinking inside the box

by Ernie Schenck

Transform the shackles of conformity into the tools for generating amazing, unconventional results Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do to use the power of thinking inside the box to unleash the power of innate creativity. Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.

Genres: Nonfiction

256 pages, Paperback

First published January 1, 2006

Reviews

[Brad · Rating 5 out of 5]

I love Ernie Schenck's articles in CommArts magazine, which prompted me to read this book. The gimmicky title doesn't do the book's content justice. It's filled with case studies of successful creative, and strong logic to back it up. He does a great job of hitting all of the important parts of creativity, and how to use the restrictions of a tough project to your advantage.

[Lam · Rating 3 out of 5]

Cute writing on creativity, generally resonated with my thinking on the topic. Contains an inordinate amount of those brain-teaser type games/exercises.