Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales

by Jay Conrad Levinson, Mark S.A. Smith, Orvel Ray Wilson

"Follow the wisdom contained in this powerful volume and yourtreasury will grow and grow. I learned plenty." -- Og Mandino,author The Greatest Salesman in the World

"The Guerrilla Group has done it again! Guerrilla Trade ShowSelling is the definitive book on how to sell more, faster andeasier at trade shows. It is loaded with practical, provenprinciples, methods and techniques that anyone can use to double,triple and quadruple their revenues at any trade show they attend."-- Brian Tracy, author The Psychology of Achievement.

"Guerrilla Trade Show Selling is pure platinum for anyone who hasto or wants to effectively work the trade show floor. It's loadedwith practical, down-to-earth ideas worth thousands of dollars toanyone who reads and implements its great advice." -- Dr. TonyAlessandra, author The Platinum Rule.

"More about trade shows and sales techniques than I ever knewexisted. The authors actually turn exhibiting into a profitcenter!" -- Alan Weiss, PhD, author Million Dollar Consulting

320 pages, Paperback

First published April 1, 1997