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The Business of Gaming: Economic and Management Issues
This volume presents a sampling of state-of-the-art business and economic research that the new generation of gaming operations has spawned. Rather than "back of the envelope" and "seat of the pants" management, today's gaming companies rely on strategic planning, ROI analysis, customer tracking systems, focus groups, quantitative analysis, direct mail marketing, and custo ...more
Hardcover, 650 pages
Published April 28th 1999 by University of Nevada, Reno Bureau of Business
(first published April 1999)
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