Goodreads helps you keep track of books you want to read.
Start by marking “Tangible Strategies for Intangible Assets: How to Manage and Measure Your Company's Brand, Patents, Intellectural Property, and Other Sources of Value” as Want to Read:
Tangible Strategies for Intangible Assets: How to Manage and Measure Your Company's Brand, Patents, Intellectural Property, and Other Sources of Value
Enlarge cover
Rate this book
Clear rating
Open Preview

Tangible Strategies for Intangible Assets: How to Manage and Measure Your Company's Brand, Patents, Intellectural Property, and Other Sources of Value

it was ok 2.0  ·  Rating details ·  1 Rating  ·  1 Review
Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.This book explains the latest thinking and techniques in measuring and managing intangibles. In ...more
Hardcover, 325 pages
Published November 30th 2004 by McGraw-Hill Companies
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Tangible Strategies for Intangible Assets, please sign up.

Be the first to ask a question about Tangible Strategies for Intangible Assets

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-1)
Rating details
Sort: Default
|
Filter
Firecooked
May 05, 2008 rated it it was ok
Shelves: business
Intangible Assets include IP, IT, brand, employees, customers and can have financial measures applied to them. It defined patents as a “negative right”.. its not a right to exploit an idea, it’s a right to prevent others from exploiting the idea.

The most interesting material was on Knowledge Management systems (systems designed to capture and share knowledge for strategic advantage) was interesting. Key attributes of a good system include accessibility, knowledge re-use, relevancy, and improved
...more
There are no discussion topics on this book yet. Be the first to start one »
0 followers
Librarian note:
There is more than one author in the GoodReads database with this name
This profile may contain books from multiple authors of this name
More about John Berry