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Efraim Turban
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Introduction to Electronic Commerce and Social Commerce

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This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, ma ...more
Hardcover
Published April 11th 2017 by Springer
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