One Hour Marketing: The Entrepreneur's Guide to Simple Effective Marketing
If you’ve been running your business on empty because marketing seemed too confusing, too difficult and too time consuming, relax. "One Hour Marketing" provides what you need to know to make your marketing work. FAST!
Anyway, good book. One part I found inspiring was the part about ads in the phone book, and how important it is to track whether your ads are producing results or not.