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Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

3.61  ·  Rating details ·  75 ratings  ·  8 reviews
True or False?

Most PowerPoint presentations are:

�clear and to the point
Answer: False

Make a change following the principles of Stephen Kosslyn:

�a world authority on the visual brain
�a clear and engaging writer
Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this bo
Paperback, 222 pages
Published August 13th 2007 by Oxford University Press, USA (first published July 4th 2007)
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Otto Emanuelsson
Dec 18, 2013 rated it did not like it
Shelves: 2013
The author forgets the first rule of doing presentations: don't use PowerPoint.

There are so many alternatives to using PP which the author doesn't even consider. The success of a presentation should not be found in the presentation material. This book leads you to believe that all you need is to follow all rules in the book and your presentation will be a success.

This book targets those who overuse PP today. If they manage to follow all rules in the book, they will produce better, clearer presen
Chris Harris
Sep 19, 2017 rated it did not like it
For a book that's ostensibly based on sound neuroscience, this is a shambles. It quotes a number of "rules" that you should follow to make sure you engage with your audience but doesn't explain where they came from, let alone justify them - so there's a "Rule of Four" which suggests you should not present more than four things (or groups of things) on a single slide, with no source or reference to back it up. George Miller's original research on short term memory that gave us the classic "seven, ...more
Apr 11, 2016 rated it did not like it
Shelves: junk
Wow! A book on Powerpoint with an Introduction. And there I find out this guy is a great specialist in what people understand and he decided to help me make better Power Points. Okay. From there everything goes downhill. You get clear and precise advices. Like advice number 1: "Connect with Your Audience". Okay. How? "You need to speak to your audience, not speak at them." Oh! Interesting. Anything more? No. But you get some Principles too. Principle number 1 below advice number 1: "The Principl ...more
Aug 29, 2007 rated it really liked it
I'll be honest and say that I didn't finish the book. I tried, I really did, but it's a bit dry to read.

That said, the concepts and information are excellent. Some are obvious, yet I see them broken (even by me!) in many presentations.

I have already used this as a reference source, and the layout of the book makes me wonder if this was a primary purpose of it. I see this as an excellent book to keep around and refer to when building slides for a presentation.
Manuel Frias
Nov 14, 2013 rated it really liked it
Shelves: presentation
Many (most?) presentations suck. That's a fact. What I didn't know is that there is scientific evidence to prove that fact.

This book is probably a bit dry to inspire making good presentations but it gives you eight essential principles to take always into account.
Luis Brudna
Nov 19, 2012 rated it it was ok  ·  review of another edition
Shelves: arq
As dicas são repetidas exaustivamente em todo o livro. Um texto com 10 ou 20 páginas já seria o suficiente para dar o recado.
Mike Klein
Feb 23, 2010 rated it really liked it
A good reference. Nothing real surprising but gives the psychology behind the common sense reasoning.
Ashley Cook
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Dec 27, 2017
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Jul 11, 2010 added it
Recommends it for: public presenters, professors, lecturers, professionals
a bit tedious at times, it has breaks down how and the why of a great power point presentation.
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Stephen Michael Kosslyn (born 1948) is an American psychologist who specializes in the fields of cognitive psychology and cognitive neuroscience. Until 31 December 2010 he was John Lindsley Professor of Psychology in Memory of William James and Dean of Social Science at Harvard University, having previously been chair of the Department of Psychology at Harvard University. As of 1 January 2011, he ...more

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