Marketing Your Book: An Author's Guide

by Alison Baverstock

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books.
Alison Baverstock encourages authors to work with publishers and agents
but also explains how to 'go it alone' for authors who plan to self
publish. The book how
marketing works; what opportunities there are; how authors can help;
how to get noticed; how to get local publicity, organise a launch event
and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone editors, marketing people and, most importantly, authors.

Genres: Nonfiction

244 pages, Paperback

First published January 1, 2001

Reviews

[Philip · Rating 1 out of 5]

It stated the obvious, but I suppose most of these books do. Rule 1: Be creative. Rule 2: There is no rule 2. Rule 3: Same as rule 2. The most enlightening bit was the use of the word “lookist” to describe the fact that a lot of publishers decide what is sellable on the basis of the appearance of the author. So that’s where I am going wrong!

[Gemma Williams · Rating 5 out of 5]

I thought this book was very useful, I can't really write so I don't think I'm ever going to be a author but I am interested in publishing and marketing. It was good to see what the author is being told to do and how authors feel about publishers/people in charge of marketing their books.

[Alice Chau-Ginguene · Rating 5 out of 5]

Very very useful book for anyone who is interested in publishing. I checked this book out from the library and end up buying a copy. Enough said.