Successful Affiliate Marketing for Merchants

by Shawn Collins, James L. Marciano (Foreword by)

If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

344 pages, Paperback

First published April 21, 2001

About the author

Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine.

He authored the books Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, Extra Money Answer, and Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he co-publishes the annual AffStat affiliate marketing benchmark reports.

Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly 7 Minutes in Affiliate Heaven podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.