The 22 Immutable Laws of Marketing in The Asia

by Al Ries, Jack Trout, Paul Temporal

Paperback

First published January 1, 2003

About the author

Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.

Reviews

[Moinak]

for anyone in marketing....ignore even a single point at your own risk. After that dont come crying as to why you failed.

[Chelsia]

For all the great marketing fanatics out there. straight forward. easy. comprehensive. GREAT!