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Cüzdan Payı Kuralı (Müşteri Sadakati ve Büyüme)
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Cüzdan Payı Kuralı (Müşteri Sadakati ve Büyüme)

really liked it 4.00  ·  Rating details ·  1 rating  ·  0 reviews
Cüzdan Payı Kuralı, müşterilerin kalplerinden, akıllarından ve cüzdanlarından daha fazla pay kapmanın yolunu gösteren mükemmel bir rehber. Yazarların daha önce Harvard Business Review ve MIT Sloan Management Review'da yayımlanmış bilimsel makalelerindeki bulgulara dayalı bu çığır açıcı kitap, müşteri sadakatinin en önemli ölçütlerinden biri olan cüzdan payıyla güçlü bir ...more
Paperback, 2017 pages
Published 2016 by Koç Üniversitesi Yayınları
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Çağlayan Taybaş
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Jan 14, 2019
Ayşe Akarçay
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