Minding Your Business: Profits that Restore the Planet

by Horst Rechelbacher

In the 21st century new ways of doing business have to be found. Against what has been customary logic in the business world, Aveda and Intelligent Nutrients founder Horst M. Rechelbacher contends that the biggest business opportunities for this century will come from practicing environmentally sound, sustainable business. By creating a merger between self, community, and environment, we will become “eco-preneurs”, reaping the rewards of a healthy abundance and ushering in a new age of enlightened capitalism. Based on his experience as a highly successful entrepreneur and environmentalist, Horst M. Rechelbacher’s Minding Your Business is a profound and poetic manifesto for social responsibility in business. In his emphasis on sustainable agriculture and indigenous products, Rechelbacher is the leading international voice in the urgent and long-overdue crusade for phasing out the multiplicity of toxic ingredients in cosmetics and personal care products in favor of organic materials. This further emphasizes Rechelbacher’s wise and scientifically indisputable warning “Don’t put anything on your skin that you wouldn’t put in your mouth.”

164 pages, Hardcover

First published August 5, 2008

Reviews

[Ottocrosser]

Very facinated by this book. I've never been able to explain my feelings on spirituality and religion. This book has brought be one step further to understanding.

[Julie Glynn · Rating 5 out of 5]

Excellent! You will never view business, or consumerism, in the same way again.

[Bart · Rating 3 out of 5]

Not what I expected

[AMA · Rating 5 out of 5]

A great book to read! I want to see more business alike this all in world.