Organizational Creativity: A Practical Guide for Innovators & Entrepreneurs

by Gerard J Puccio, John F. Cabra, Nathan Schwagler

Reignite your creative-thinking skills to produce innovative solutions   Organizational A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

264 pages, Paperback

Published April 27, 2017

Reviews

[mavromou · Rating 5 out of 5]

Es un libro que una de las cosas mas interesantes que tiene es su estructura, los conceptos son referenciados con estudios y referentes que estudian el tema, y también incluyen casos de estudio interesantes que son ejemplos de los conceptos teóricos que se explican en el libro.