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Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences
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Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences

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2.77  ·  Rating details ·  13 ratings  ·  1 review
Optimize the customer experience via the cloud to gain a powerful competitive advantage

Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending;

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Kindle Edition, 259 pages
Published September 13th 2016 by Wiley
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Luis Burgos
Jun 26, 2017 rated it liked it
good real life examples on how to apply various principles related to holistic marketing and how to keep customers engaged. Sometimes these examples can be confused by some type of advertising or promotion of the author's business (or former business), but that's probably inevitable if he's trying to make a point with his own experience.
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