Social Media Management: Persuasion in Networked Culture

by Ben Shields

Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the Now what? Based on the author's extensive experience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future.

FEATURES

* Clear and relevant Offers a clear model for developing strategies to maximize the business value of social media

* Written is an accessible style, highlighted by numerous visual examples of social media in practice

* Addresses key topics in this evolving field, from targeting social audiences and developing a company's social brand strategy to managing crisis with social media and measuring social media results

* A final chapter, "Defining Your Personal Brand in Social Media," gives students and practitioners clear guidance on how to manage their own social media presence to best match their personal and professional brands

* Diverse Examples and Incorporates numerous examples--from the chapter-opening vignettes, detailed in-chapter case studies, and shorter social snippets from a variety of people, industries, organizations, and disciplines--that highlight social media successes and challenges

* "Your Turn" Includes "Your Turn" exercises at the end of each chapter that challenge students to apply what they've learned to a variety of business situations

Genres: Business

304 pages, Paperback

Published December 1, 2016

Reviews

[Amanda · Rating 5 out of 5]

Clearly explained concepts that are easy to understand with relevant, recent case studies that are interesting and help apply the material. Personally, I feel like I learned more than I expected from the book and am excited to use that knowledge within my own business.

[Tamuna]

Hello
I urgently need a book - "Ben Shields (2017) Social Media Management: Persuasion in Networked Culture 1st Edition" - please allow me to read the full version of this book online.
Thank you in advance for your kindness and help.