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Marketing research: Meaning, measurement, and method : a text with cases

Name: Marketing research: Meaning, measurement, and method : a text with cases
Rating: 3.82 (1 reviews)
ISBN: 9780024217400

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nan

736 pages, Hardcover

First published January 1, 1976

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874 reviews53 followers

A very good standard book on marketing research. A must read for MBA students specialising in Marketing Management.

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