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World as Laboratory: Experiments with Mice, Mazes, and Men
Deeply researched, "World as Laboratory "tells a secret history that's not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of "spin" practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the hu ...more
Paperback, 291 pages
Published November 28th 2006 by Hill & Wang
(first published November 29th 2005)
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There's lots of interesting information here - besides the usual studies such as Milgram, Leary, and Watson, you'll learn about Clark Hull's attempt to quantify everything, Mowrer's varied methods of helping people, the use of social science in the Pacific in WWII, and various CIA related studies.