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The Adventure of Business

3.8  ·  Rating details ·  49 Ratings  ·  7 Reviews
The biggest business publication of 2009 — Branson's business secrets now in paperback.

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds th
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Hardcover, 352 pages
Published August 16th 2010 by Virgin Books (first published September 30th 2008)
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(showing 1-30)
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Manish
Sep 06, 2016 added it
Some very good management lessons:
1) People respond with excitement when you give them greater responsibility
2) No matter how smart you are, doing it alone can only get you so far
3) Teams dont last for ever
4) Fun is the feeling you get when you are on top of things
5) Know your coworkers at a personal level
6) Research the achilles heels of different global industries and see how you can solve them
7) Try to find customer segment everyone else is ignoring
8) Always have a plan-B and be financially p
...more
Simon Gianoutsos
Mar 01, 2011 rated it really liked it
Shelves: business
I thoroughly enjoyed reading this book from Richard Branson. This is a good inspirational and motivating book that is very easy to read. I knew that there were a number of Virgin companies prior to reading this book, however I was not aware of how many different industries Virgin is involved with (music, mobile, space travel, planes, trains, finance, health clubs, ...).

The culture of Virgin is a key component of the why the Virgin companies have been successful. Whilst there is not a step by st
...more
Far
Aug 02, 2011 rated it really liked it
Shelves: have-it
Haven't read any other Branson titles, but this one was a lot of fun.



Branson took me on an amazing roller coaster through the ups & downs & lessons learnt of several business choices. The examples he's chosen have opened my eyes to areas I have yet to learn about as well as provided a new perspectives on aspects of business I've only had basic initiation into.



I want to be *this* engaged & excited by the endeavours I undertake.



Picked this one up on a whim as there is a limited number
...more
Marcos Moret
Mar 26, 2016 rated it liked it
Like a pleasant and yet educational fireside chat with Sir Richard. Gives some nice insights into key events in Virgin's history, the man's modus operandi and - as an extension of that - the culture that he has built at Virgin. There are no real revelations and no particularly in-depth insights but, as a quick and easy 'business stories'-type read, it's good.
Alexey Orap
Though the book is not very smooth and easy-to-read (sometime Branson throws in too many barely valuable facts or names), many pieces are indeed interesting and worth thinking about.

Pretty much impressed by Branson's determination to solve global social, health and environmental problems the world is facing. Respect.
Lori Grant
Mar 29, 2013 rated it it was amazing
A must-read autobiograpy on leadership for knowledge workers, managers, directors, C-levels, and entrepreneurs.
Gautam
Dec 17, 2010 rated it liked it
U can't read business book grow your business . U will learn only buy doing it . Overall book is fine . Minus Point how great is virgin customers service
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Sir Richard Charles Nicholas Branson is an English business magnate, best known for his Virgin brand of over 360 companies. Branson's first successful business venture was at age 16, when he published a magazine called Student. He then set up a record mail-order business in 1970. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores and rebranded as zavvi in ...more
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