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By the Hour (Pleasure Principle #2)

4.16  ·  Rating details ·  539 Ratings  ·  112 Reviews
From the New York Times bestselling author of Off the Clock comes a story of love, hate, and the fire that ignites when the two collide...

Dr. Elle McCray has a plan. Work hard. Be the best. And do it alone. After her ex-husband’s betrayal, she’s learned being feared is a hell of a lot easier than being humiliated. So when trouble personified, Lane Cannon, dares to flirt w
384 pages
Published April 25th 2017 by Roni Loren
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Community Reviews

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Lana ❇✾Dirty Girl Romance❇✾

She wanted a hate fuck? He was ready to deliver.

What can a previous escort turned sex surrogate and the brainy and standoffish doctor possibly have in common? A whole lot of chemistry!

I'll be honest, I hated and I mean HATED Elle in the first book. She's rude and cold and she certainly doesn't mince words or make friends. She's an ice queen in every way and there's only two sides to her; the professional and the woman you don't want to be on the wrong side of. I wasn't sure I'd ever l
Alba and Her Secrets..♥
5 'L + E' Stars!

Let me take a minute to recover after that amazing read that I just finished! Holy mother, do I love Roni Loren's Pleasure Principle series! I was definitely hooked after reading the first installment but By the Hour just blew my mind. I love Roni’s writing, I loved the enemies to lovers theme of the story, I loved these characters and this smoking hot couple. I loved getting more than I expected because Elle and Lane are surely more than you would expect after reading that “hate
Pavlina Read more sleep less blog❤❤
5 Passionate stars

Omg I loved this story so much.Roni Loren delivers an emotional,intense,passionate and super hot romance.You could feel the passion and connection between Elle and Lane from the first moment.


I'm in love with Lane, this man is the perfect alpha male!!!I love how he sees Elle's true self and not the ice queen that all the others think she is.I loved every moment between them, they're so erotic and passionate.Seriously these two are like an explosion!

I love Roni's writing and I
4* all around me STARS!!

I did not know this book exist if it's not from a friend. I forgot to stalk Roni Loren from facebook, apparently. Well, I've been wondering where is the hell book two, so here it is. I really have fish memory so I totally forgot the main characters for this book. A bit recap from previous book, Off the Clock, is about Marin and Donovan who works at a elite health or mental institute called The Grove. It's not an asylum - more like private healing place for troubled rich p
Alex ♈
Love didn’t fix everything. That was a lie the world sold in movie theaters and in books with pretty covers.

One of the most interesting and complex female characters I read lately.

I don’t like my heroine nice and weak, I look for strong women and prefer my heroine rather on the anti side.

Floved this woman!

Ice Queen! Strong, professional, intelligent woman.

Some readers may call her bitter, and somehow it’s true. But after the betrayal she lived through I never, not a single time, judged her beh
Anna's Herding Cats

Reviewed for herding cats & burning soup.

Lane's book!! Eee! By the Hour was sexy, captivating and down right seductive.

So. Elle called Lane a hooker. And in the past that was kinda true. Now, though, he's a sexual surrogate at a rehab center--where she works-- that caters to the rich and famous. And he's real good at his job. Friendly, social, handsome. And he gets under Elle's skin something fierce. He's everything she's not and they both just kinda piss each o
A sexy and intense enemies-to-lovers romance that you will just SINK YOUR TEETH into! BY THE HOUR by Roni Loren was an emotionally driven, scorching hot love story where the characters will take you by surprise at every turn. I had mixed feelings going into this read, because I was NOT a fan of Dr. Elle McCray in the first book, but once you start and get to the thick of her emotionally drawn issues, you will definitely understand her better. And Lane! What a character! I actually A ...more
Sissy's Romance Book Review
Review For: 'By The Hour' bt Roni Loren 3.5 Stars'By The Hour' bt Roni Loren is book Two in the "Pleasure Principle" series. This is the story of Dr. Elle McCray and Lane Cannon. I have not yet read the previous book so for me this was a standalone book. Elle is now a divorced women trying to get over the hurt of being betrayed by her husband and someone else who she was close too. Elle has found herself to be a uptight snobbish person with a chip on her shoulder. Lane is completely different fr ...more
(Tori-Smexybooks) smexys_sidekick
A little after hours delight becomes much more when two antagonistic colleagues embark on a sensual erotic journey that leads to them both opening up and dealing with their pasts in order to have a future together. Emotionally bittersweet with engaging dialogue and strong characterization, Loren once again writes an erotic romance that captures the heart and soul of the trope.
Dana aka ♥Belladonna♥
A stormy, intense, lust-fueled romance that delves deep into issues of trust and past trauma, I loved Lane and Elle’s story.

Off the Clock, book one of this series, was one of my favorite reads of 2016. But, I’ll be honest, while I adored Lane in that book, I hated Elle with a burning fiery passion. Which is exactly why I had to read this one. I had to know how the author was going to turn my feelings for this character around… And, man, did she ever.

Dr. Elle McCray, aka The Ice Queen, is stand
Under the Covers Book Blog
May 01, 2017 rated it really liked it
What a nice surprise this read was. I mean, I already knew I most likely would enjoy it because ... it's Roni Loren! But I wasn't quite sold on the main characters. The hero is a therapeutic sex surrogate, and while that's not being an escort, the pesky side of me wasn't sure how any heroine would be ok with a hero that has this profession. But I loved Lane from the first book, loved his personality and couldn't wait to explore more of his sexiness.

The heroine, Elle, we sort of came to hate in
Nicole P
I've been waiting for forever for the second book in the Pleasure Principle series. Dr Elle McCray is an ice queen. She's offish, isolated and aloof. She has reason to be though and as her backstory unfolds one can understand why she is the way she is. And then there's Lane Cannon. Sex surrogate. All round nice guy just trying to make something of himself. He has lived a colourful life and has worked hard to get to where he is. Elle being judgmental and snobbish makes assumptions about him and t ...more
Romance Novel Giveaways Lauren Seiberling
One of THE BEST books I've EVER read!

If I were stranded on a desert island and could have one book with me, it would be this one. Not a cliché to be found, smart and realistic characters, excellent word choices, SMOKING HOTNESS, a steady pace and a very happy ending. I am Roni's newest biggest fan!!!

Lane is perfect. A total alpha, but he's perfectly content with letting Elle have control...except in certain situations, sexual and otherwise, then I saw his true alpha-ness (and holy moly, you WILL
I picked up this book as I am going through a major book funk. I needed something fun and that I knew I would like. By The Hour met all the criteria and more. Loren is just one of those authors who you know can help you break down that wall.

Watching as Elle "The Ice Queen" melts under the charismatic Lance is such a fun and joyful ride. That's not to say that it doesn't have its hurdles, but you are sucked into this wild ride.

Full review to come soon
Shannon Youngblood
***5 Bad Ass Bitch Stars***
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 photo 5 Orgasm Button_zpsm0jqyhvr.jpg

OH man, how I loved this book. I don't even think I can describe how much. Elle--the cold hearted on the outside, warm blooded and hurt on the inside--doctor, has been put through the ringer and it's a wonder she has a hard time trusting men, but when Lane comes strolling over, I knew from the get go, that she was going to be a goner. This book was absolutely brilliantly written, and I loved the witty
Apr 16, 2017 rated it really liked it
I love hate sex reads and this one is good. Imagine the sweetest guy with a stick up her ass women. One night stand and bam. Shit becomes real, both have issues and try to work it out together. A great read I really enjoyed it
Apr 05, 2018 rated it it was ok
DNF at 15%

BORED. The h is self loathing. Nope. Not for me.
I really enjoyed Lane. A hot book in the series. I'd definitely read more if there's going to be more.
Sara (sarabara081)
Apr 30, 2017 rated it really liked it  ·  review of another edition
Shelves: april-2017
You can find more of my reviews at Forever 17 Books.

Last summer I discovered the works of author Roni Loren, including one titled Off the Clock (Pleasure Principle #1) . I absolutely loved her writing and was very excited to hear there would be a companion novel featuring a couple characters we meet in the first book. By the Hour was a great follow up!

Lane is a sex surrogate (say what?!) who finds himself getting involved in a hate-sex relationship with Elle, a doctor co-worker. But what was su
oh my god,

I didn't expect to love this as much as I did because I detested the heroine in the first book but now I'm like, what first book? this book blew its predecessor out of the water, this book doesn't even play in the same league,

no but seriously, you know how I have a shelf for asshole heroes? Elle McCray makes me want to create an asshole heroines shelf; girl is really something. but as the story progressed, we got more of her backstory, her layers are stripped one by one and now she's p
Jun 19, 2017 rated it really liked it
Dedicated to my friend, B., a closet fan of erotic romance, who keeps pestering me to post another review soon.

I like how you always know where you stand with Roni Loren. She consistently delivers good, complex, thought-provoking characters in subversive, steamy situations.

I especially enjoy this series as it deals with mental disorders of various kind and many insecurities the therapists themselves battle.

Elle is a top specialist in her field and she is quite clear about her triggers and socia
Jaime Fiction Fangirls Book Review
We're first introduced to Elle and Lane in Off the Clock, book one of this series and honestly, I wasn't a fan of Elle's but I kind of fell for Lane straight away and just knew we would be getting a book about him. I couldn't wait. Even if I had my doubts about there being redeeming qualities about Elle.

What I discovered is that there really is someone out there for every single person and all it takes it for them to find each other for a whole world of fantastic possibilities.

Elle is abrasive,
Jan 19, 2018 rated it really liked it
Read this with a friend.

There were multiple things in this book that screamed 'no' to me, BUT I freakin' enjoyed reading this. By the Hour knocked me off my feet with the writing and characters. I think was the characters that really blew me away or rather the heroine.

Elle is ten years older (I believe) than the hero Lane who is a sex surrogate for The Grove. I usually don't like older heroines because I myself could never imagine falling for a guy younger than me (the ones I have met are reall
Sissy's Romance Book Review
3.5 Stars
'By The Hour' bt Roni Loren is book Two in the "Pleasure Principle" series. This is the story of Dr. Elle McCray and Lane Cannon. I have not yet read the previous book so for me this was a standalone book.
Elle is now a divorced women trying to get over the hurt of being betrayed by her husband and someone else who she was close too. Elle has found herself to be a uptight snobbish person with a chip on her shoulder. Lane is completely different from Elle in that he isn't taking live so
Jean Smith
Apr 26, 2017 rated it it was amazing
Lessons in love that go way beyond surface level

People and the love they share aren’t one dimensional and neither are Roni Loren’s characters. Once again Ms. Loren shows just how deep she can delve into her characters psyche and what makes them tick… what makes them fall in love… by the hour.

Lane Cannon and Elle McCray were both introduced in Off the Clock. While Lane appeared in a very favorable light as a very professional and caring sex surrogate and dominant, Elle wasn’t the apple of anyone’
Sharrice Aleshire
I have a huge deep unrelenting love for Roni Loren’s books. Seriously I have two copies of all her books, it’s a bit crazy. Despite this deep love of all her books I was skeptical that I was going to enjoy reading By the Hour. Why? I honestly have been in a pretty pathetic mental state since I began graduate school. It’s been a terrible ride to say the least and made me doubt my love of books. I should have known Roni Loren wouldn’t let me down. By the Hour is beyond original, sexiness personifi ...more
Rosemary Rey
May 01, 2017 rated it it was amazing
I loved the book. I've recently become a huge fan of Loren's writing. I couldn't get enough of this story, waking up in the middle of the night to get a few more pages read. I like how the standalone-series is going and if more books are planned, I will be first in line to buy.
The characters were believable and I almost wanted to go online to check for their existence. The details and prose are wonderfully written, specifically the emotional content. The author has a knack of making the unlovea
Cyndi Tefft
May 08, 2017 rated it really liked it
Roni Loren's writing is consistent from book to book. I've never read one of her novels and felt like she was "off". This series set in the sex therapy clinic is an interesting backdrop that makes for a pleasurable read. She doesn't disappoint, so if you like erotica with a heart and haven't tried her books, you should!
Holy shit. Totally didn’t expect to love this one as much as I did.

Full RTC!

*4.5 out of 5 stars*
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Roni wrote her first romance novel at age fifteen when she discovered writing about boys was way easier than actually talking to them. Since then, her flirting skills haven’t improved, but she likes to think her storytelling ability has. She holds a master’s degree in social work and spent years as a mental health counselor, but now she writes full time from her cozy office in Dallas, Texas where ...more

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