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From the New York Times bestselling author of Off the Clock comes a story of love, hate, and the fire that ignites when the two collide...

Dr. Elle McCray has a plan. Work hard. Be the best. And do it alone. After her ex-husband’s betrayal, she’s learned being feared is a hell of a lot easier than being humiliated. So when trouble personified, Lane Cannon, dares to flirt with her, she shuts him down cold. Too gorgeous. Too cocky. And his job as The Grove’s sexual surrogate is to sleep with patients. No, thank you.

Former escort Lane Cannon has spent enough years with people looking down on him. Stupid. Trailer trash. Rent boy. He’s heard it all. He’s worked too hard to shed his past to let some haughty doctor cut him down. But something about Elle’s ice queen act has his dominant instincts perking up and his body taking notice. He can’t walk away.

After an evening of verbal sparring turns into a night of steamy hate sex, Lane’s ready for round two. But Elle proposes a business deal. How better to keep things strictly physical than to pay him for his services?

Lane wants her, not her money. But he’ll play along in exchange for one thing—all the control. It’s only supposed to be a dirty little fling between colleagues, but these two are about to learn a lesson in love…by the hour.

384 pages

First published April 25, 2017

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About the author

Roni Loren

46 books3,336 followers
Roni wrote her first romance novel at age fifteen when she discovered writing about boys was way easier than actually talking to them. Since then, her flirting skills haven’t improved, but she likes to think her storytelling ability has. She holds a master’s degree in social work and spent years as a mental health counselor, but now she writes full time from her cozy office in North Texas where she puts her characters on the therapy couch instead. She is a two-time RITA Award winner and a New York Times and USA Today bestselling author.

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Profile Image for Lana ❇✾DG Romance❇✾.
2,017 reviews12k followers
April 30, 2017

She wanted a hate fuck? He was ready to deliver.

What can a previous escort turned sex surrogate and the brainy and standoffish doctor possibly have in common? A whole lot of chemistry!

I'll be honest, I hated and I mean HATED Elle in the first book. She's rude and cold and she certainly doesn't mince words or make friends. She's an ice queen in every way and there's only two sides to her; the professional and the woman you don't want to be on the wrong side of. I wasn't sure I'd ever like her, but Roni Loren proved me wrong in just one chapter.

By The Hour gives the reader a whole different side of Elle; the side that tells you why she is the way she is and you can't help but feel for her. Whether it's sympathy or pity, you understand her and the depth of her hurt. This is a woman that suffered the worst sort of betrayal from someone who was supposed to love her and she never recovered for it. She lashes out before anyone gets close. She's closed off and rude. She's the one everyone avoids at a party...except for Lane Cannon.
You know, I've heard you can't really kill someone with a look. But good on you for continuing to test the theory."

Lane is a man who has his own demons from the past. A previous escort, he's working hard towards his dream career. He's damn good at what he does now, even if the snobbish doctor never ceases to remind him how little she thinks of his lowly sex surrogate ways. But one vulnerable moment leads to some sizzling hate sex and things are irreversibly changed between them forever.
The best part will be when I'm deep inside you and you're riding your edge, begging for this guy you hate to give you exactly what you need, to drive you so out of your mind that you have no choice but to forget everything except the way I'm fucking you and how good it feels and how much you want it.

There's quite a bit of back and forth that goes on between Elle and Lane. Elle struggles with letting her walls down and in her hard shell of self preservation, hurts Lane on more than one occasion. As much as I wanted to rage at her or judge her, it's tough, knowing her history. This is a woman that has every reason to lose her faith in men and love, so she struggles deeply with accepting Lane's affection.
This isn't therapy mode. This is me being a reasonable dominant and a human being."
"I'm not submissive."
"Yeah, I got that."
"And if you ask me to call you sir, I will fucking punch you."

What I really appreciated about her is she was never simpering or whiny about it. She's tough as nails and she certainly gives as good as she gets. She's mouthy but she's also funny and has a soft side to her that she hides beneath her hard layers.

I loved the chemistry between her and Lane. Their hate lust was entertaining....
Are you feeling tempted to beg? Because, boy, would that be a feather in my cap."
"Fuck you."
"Already doing that. Effectively, based on the look on your face."

But what really sold me was watching the development of their relationship. It's a slow build and they each have their own insecurities that they battle, but they also help balance each other out. I loved how understanding Lane was with Elle and I loved watching Elle's fierce protectiveness and caring heart come out more and more when it comes to Lane.
What are you doing to me?"
"Bad things."
"They don't feel bad," she said softly.

By The Hour was a fantastic addition to this sizzling series. It was packed with just as much feeling as steam, and it was a book that kept me glued to the pages from beginning to end.

ARC courtesy of author in exchange for an honest review

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Profile Image for Alba and Her Secrets..♥.
808 reviews1,017 followers
March 11, 2018
5 'L + E' Stars!

Let me take a minute to recover after that amazing read that I just finished! Holy mother, do I love Roni Loren's Pleasure Principle series! I was definitely hooked after reading the first installment but By the Hour just blew my mind. I love Roni’s writing, I loved the enemies to lovers theme of the story, I loved these characters and this smoking hot couple. I loved getting more than I expected because Elle and Lane are surely more than you would expect after reading that “hate to love” blurb. Gah, I am in love!

So, By the Hour is the second novel in the Pleasure Principle series and, if you have read the first book, you know where it is focused: a sex therapy center. Well, imagine a therapist known as The Ice Queen falling in lust (and love!) with the sex surrogate in the building. You would imagine there is no way for them to become more than a hate fuck, right? Well, you are very wrong because Elle and Lane hide many layers of secrets from each other and as time advances and they start really knowing each other, it’s impossible for those sparks not to turn into love!

He didn’t require submission. Or trips to the kink club. Or even blow jobs—though, those were always nice. No, what he was going to require would terrify her more than any of that.
She was going to have to let him in.

Roni Loren surely knows how to write one hell of an explosive love story! I really enjoyed Off the Clock, the first book in this series, but By the Hour has totally bewitched me. This author’s writing is absolutely fantastic, the story developed fluently and I loved seeing these two apparently opposite characters unable to fight against their chemistry. It all starts with a mind-blowing hate fuck but that connection after is impossible to stop! As the story progresses and this couple starts showing their true selves to each other, you’ll melt all over the place. Not only because their oh-so-HAWT sex scenes but also because of the emotions that start growing between Lane and Elle.

“I can see that, you know?” he said, keeping his voice steady. “Where this could go. Our future. Sharing a bed. Maybe a house one day. Kissing you good-bye each morning and looking forward to seeing you each night. I’d be a damn lucky guy. I never considered how much I wanted that kind of life until I met you. You make me want things I thought I could never have.”

I love erotic romance. I consider it, together with contemporary romance, my absolute favorite genre. And Roni Loren delivered a fantastic piece of erotica with this novel. As I said, not only the sexual tension and the actual sex are off-the-charts but also because Roni built an outstanding relationship between this couple. It’s beautiful to see them opening their hearts, finally leaving all the obstacles aside and starting an amazing relationship. I loved these two together and I wish we could have more because I don’t want to say goodbye to them. Still it’s easier to do it because I am so happy they are living their much deserved happily ever after!

“I love you, doc. I don’t need your money, but I sure as hell need you.”

Therefore, I am rating By the Hour with 5 STARS because this enemies to lovers story completely bewitched me. Lane and Elle are such a wonderful couple and I am sure you’ll love reading their explosive and emotional love story. Believe me, all the emotions are completely worth it. You’ll melt with these two and their beautiful connection! I do hope to read more books by Roni Loren because this series worked 100% for me. Highly recommend reading this one!

Profile Image for Pavlina Read more sleep less blog  .
2,434 reviews4,573 followers
April 28, 2017
5 Passionate stars

Omg I loved this story so much.Roni Loren delivers an emotional,intense,passionate and super hot romance.You could feel the passion and connection between Elle and Lane from the first moment.


I'm in love with Lane, this man is the perfect alpha male!!!I love how he sees Elle's true self and not the ice queen that all the others think she is.I loved every moment between them, they're so erotic and passionate.Seriously these two are like an explosion!

I love Roni's writing and I can't wait to read soon more books by her!If you are looking for a super hot story this is perfect for you!!!Lane is the perfect alpha male to make you melt and swoon!!


May 7, 2017
4* all around me STARS!!

I did not know this book exist if it's not from a friend. I forgot to stalk Roni Loren from facebook, apparently. Well, I've been wondering where is the hell book two, so here it is. I really have fish memory so I totally forgot the main characters for this book. A bit recap from previous book, Off the Clock, is about Marin and Donovan who works at a elite health or mental institute called The Grove. It's not an asylum - more like private healing place for troubled rich people. Donovan has a fuck buddy before Marin and this is her story.

The Ice Queen, Dr. Elle McCray couldn't help her jealousy when she saw those two couple (Marin and Donovan) while she glued to her seat in a party. Elle's previous failed marriage makes her build wall with no relationship/string attached. This cocky bastard, Lane Cannon intrigued by her. He works as a sexual surrogate but Lane has dark secrets. Although she hates Lane, Elle couldn't deny his sexy offer. And for one night, she let herself go.
“Give me a safe word, McCray,” he said, his voice low and serious against her ear. “Because I’m about to give you what I know you want, but I’m not gonna do it without one of those. Your attitude’s got me wanting to do bad things to you.”


If I'm not wrong, I kinda hated Elle in the previous book. Totally bitch mode. But I was surprised with the real Elle behind her poker face. Of course, she's a brilliant and successful doctor but her personal life such a disaster. Elle act all tough and impenetrable in her armor but the truth is she's longing for someone real. But her mind is too focused on her ex's lies and betrayal.

Lane is someone's Elle must avoid. He's the opposite of her. While Elle is private person; Lane's happy go lucky kind of guy. With his troubled past, Lane try to re-build his life. He's responsible and totally professional with his job. However, Elle tends to ruin every connection that Lane tried with her. But she couldn't deny him more. I started to like their slow-burn chemistry.
“You can’t escape me, Elle. Even if you make me leave, I’ve already got you.”


Damn, Lane was so HOT and totally into her. He's also mentioned that he's a Dominant and I believe him. I loved his authority towards Elle. I liked how vulnerable she is around Lane. Even she's not a submissive, but I enjoyed her struggle with Lane. Everything he did to her made me fanned myself.

There was so much back and forth between Elle and Lane. Mostly because of her deep-rooted problem. I liked how their relationship turns from minus to something. Elle realize what she has done and wanna try with Lane. She wants to believe him so badly. Anyway, Elle has family drama and Lane didn't abandon her. He help her through with it. He's totally a keeper!

Overall, beside their sexy times, I adored this couple with their own problems. No one is perfect. The story was nicely written with steady paced that I couldn't put it down. Elle is totally a different person and changed woman. She's no longer bitter, more 'friendly' and open. What a perfect couple! They're completed each other with happy ending.
Profile Image for Alex ♈.
1,568 reviews1,184 followers
December 18, 2018
Love didn’t fix everything. That was a lie the world sold in movie theaters and in books with pretty covers.

One of the most interesting and complex female characters I read lately.

I don’t like my heroine nice and weak, I look for strong women and prefer my heroine rather on the anti side.

Floved this woman!

Ice Queen! Strong, professional, intelligent woman.

Some readers may call her bitter, and somehow it’s true. But after the betrayal she lived through I never, not a single time, judged her behavior.

Major spoilers:
The heroine’s husband cheated on her with her sister. He even let the h go down on him after he had unprotected sex with her sister. Sick as*hole. F*ck him!
The worst part – h’s parents and friends just accepted this situation and supported her sister who was about to marry this coward. WTF?

With all that baggage this woman was a saint! I would act worse.
I highly respected her and, as I said, never blamed her.

I didn’t like the male protagonist much. He was arrogant, and extremely unsure. He was 9 years younger than her (he 30, she 39). He used to be male escort and worked now as sex surrogate.
I pitied his past, but it was his decision and his past. Why was he offended when a highly intelligent doctor/h didn’t want her colleagues to find out she “dated” this man? I could relate to her doubts.
Ok, we shouldn’t judge people for their past, but if someone made a “mistake” and it collided with his present, why to play an offended school-boy? He was a male prostitute, and he worked as sex surrogate.
Such profession is needed, no question, but it’s also understandable why your partner would have his/her doubts.

The h was cruel a couple of time, but I could get her motives.

And he annoyed me. Common, this supposed dominant thing is getting old…
He was not a dominant, IMO. He was a hurt boy who was looking for control to erase his past. I didn’t like it.
He spoiled almost all sex-scenes.
But she saved some of them. Not every day you read a book with a woman telling a man to f*ck off when he instructs her to beg him to s*ck his c*ck Really? To beg? Meh.

Nevertheless he did fine as they met her mother & sister, he saved her and acted good.

I adored how she stood up for herself.
I floved how she treated her ex-husband and her sister.
I didn’t like that she forgave her sister at the end. I would never be able to do it.

The best part – no embarrassing situation for this heroine, no miraculous transformation and no la-la land happiness. She found her love, but didn’t give up her strength.

I liked that at the end he quit his job as surrogate.
Cute epilogue.
Fabulous writing.

His eyes softened and he tucked a lock of her hair behind her ear. “Ready to be my princess, doc?”

“No.” Her lips curved.
“I’m the queen. I’m always the queen.”
Profile Image for NMmomof4.
1,515 reviews3,767 followers
March 6, 2021
3.5 Stars

Overall Opinion: This was enjoyable. I liked that they both saw past each other’s exteriors and bonded with the person beneath it all. I liked their banter and I liked their connection. I didn’t like how hurtful the h could be without seeming to realize it, and I also didn’t like how the H projected his issues with his past on the h. I wanted much more in the end and I was left with some unanswered questions. But! Overall this was a steamy and surprisingly emotional, enjoyable read.

Brief Summary of the Storyline: This is Elle and Lane’s story. Elle is a doctor and Lane is a sex surrogate at a therapy center and have butted heads since meeting. When they decide to have a hateful, hot night together, things start to change for them both. Elle is damaged from her past and doesn’t want anything that resembles a relationship, while Lane is willing to play her games while also pushing her boundaries. There is some family and ex drama, some sad moments, and some sexy times...and they get a HFN ending.

Point Of View (POV): This alternated on focusing between Elle and Lane in 3rd person narrative.

Overall Pace of Story: Good. I never skimmed and I thought it flowed well.

Instalove: No, they take a while to develop stronger feelings. It was a hate-to-love to f-buddies-to-more story.

H (Hero) rating: 4 stars. Lane. I liked him. I liked how he saw past the h’s hard exterior and was loyal.

h (heroine) rating: 3.5 stars. Elle. She was understandably damaged from her previous relationship, but she bugged me a little with how she could be hurtful and not seem to realize it (or care)

Sadness level: Low, no tissues needed

Push/Pull: Yes

Heat level: Good. They have some good tension, chemistry, and scenes -- but not so much it takes away from the story.

Descriptive sex: Yes

OW (Other Woman)/OM (Other Man) drama: Yes

Sex scene with OW or OM: Not really

Cheating: Not IMO

Separation: Yes

Possible Triggers: Yes

Closure: This ends with a cute epilogue but not enough closure and what I’d call a HFN ending. I would’ve liked to see a farther glimpse into their future.

Safety: This one is probably Safe with exception for most safety gang readers depending on personal preferences
Profile Image for Anna's Herding Cats.
1,274 reviews308 followers
April 24, 2017

Reviewed for herding cats & burning soup.
Amazon: http://amzn.to/2oCxvsA

Lane's book!! Eee! By the Hour was sexy, captivating and down right seductive.

So. Elle called Lane a hooker. And in the past that was kinda true. Now, though, he's a sexual surrogate at a rehab center--where she works-- that caters to the rich and famous. And he's real good at his job. Friendly, social, handsome. And he gets under Elle's skin something fierce. He's everything she's not and they both just kinda piss each other off. A right pain in the ass when you work together. And, well, really have the urge to lick one another, too.

Lane was an amazing hero. He's thoughtful, kind, has an edge and enjoys doing wickedly naughty things. Had some nice depth and was trying to better himself. And Elle. She's a fucked up handful of gorgeous, brilliant doctor. She had a lot of issues and cultivated an ice queen reputation to keep everyone at arms distance. Even though she was prickly I really liked and felt for her. Their dynamic was something else. The fire that came from not really liking each other but at the same time being overcome by all those lusty impulses, by kinks that matched and dark spots and fantasies that rubbed along right good.

And, the heat. Holy flipping hell. These two were scorching. There's a little bit of a dark edge to their encounters and their chemistry just flowed off the pages. So damn yummy and sensual.

Loren writes a damn sexy read but there's always extra layers and struggles that just make you ache for the characters. Both had really suffered through some difficult things in their pasts that still influenced their daily lives. It made for a very vivid and captivating read.

Overall, Loren has a talent for bringing unique characters and situations to life in an almost magical way. Sensual and curl-your-toes sexy. By the Hour was a delicious win.
Profile Image for Shayna.
1,813 reviews594 followers
April 9, 2017
A sexy and intense enemies-to-lovers romance that you will just SINK YOUR TEETH into! BY THE HOUR by Roni Loren was an emotionally driven, scorching hot love story where the characters will take you by surprise at every turn. I had mixed feelings going into this read, because I was NOT a fan of Dr. Elle McCray in the first book, but once you start and get to the thick of her emotionally drawn issues, you will definitely understand her better. And Lane Cannon...wow! What a character! I actually ADORED him instantly and you just know that he is the ONLY man who can tame the good doctor.

"This isn't therapy mode. This is me being a responsible dominant and human being."

A dominant? Great. Of course he was. "I'm not submissive."

"Yeah, I got that."

"And if you ask me to call you sir, I will fucking punch you."

He chuckled behind her, his breath tickling her neck. "I'd like to see you try."

The thing that made this book was the verbal foreplay around every single corner between Elle and Lane. Hilarious, sexy, and downright erotic, the sparring back and forth was INCREDIBLY well done. My kindle is littered with highlights from some amazing one-liners and fantastic insults. But all of that talk just made for some FAN-FREAKING-TASTIC sex scenes. I'm talking melt your panties off HOT people! Ms. Loren does ENEMIES-TO-LOVERS like a freaking pro! I loved EVERY SINGLE SECOND of it! These characters might rub some people the wrong way, but for me, Elle and Lane were a couple I rooted for the whole way through. The fight for ultimate control...a proposition that turned into something neither of them thought possible...a race to outrun their pasts...BY THE HOUR just DID it for me in every possible way. I never doubt that a Roni Loren Erotic Romance will BRING ME TO MY KNEES time and time again!

By The Hour Teaser

Profile Image for Leigh Kramer.
Author 1 book1,176 followers
May 31, 2019
After how much I loved the first book in this series, this was quite the disappointment. It did have great banter and there was all the deliciousness of enemies to lovers. I did like how Lane took care of Elle and the way he saw past her tendency to lash out. But most of this book was a struggle.

There was a ton of slut-shaming and just a general gross attitude from Elle about Lane’s job as a professional surrogate at the hospital she works at and his past work as an escort. Even once they start dating, she dismisses his work and they never discuss what his work means for their relationship and what parameters should be in place. This is especially important for her because her ex-husband cheated on her and she has a lot of fears around that. There was also a really poor understanding and depiction of BDSM.

There was also some insensitivity across the board, such as when Lane notes the irony of “hearing voices in his head” as he drives to work at a mental hospital, when really he’s remembering past taunts. This is not at all the same thing as hearing voices, which he would know well from working at The Grove.

Later in the story, it becomes clear Lane has a learning disability but he fights being diagnosed with dyslexia at every turn out of…pride, I guess? I didn’t understand his resistance, especially when he wanted his degree so badly and the alternative was failing.

This was a personal pet peeve. Lane twice says he wants to get a degree in “clinical social work.” That isn’t a degree. You can get a bachelor or master degree in social work. Clinical is a licensure designation. Between this and the BDSM rep in this book and others Loren has written, I’m really starting to wonder about her research process.

I also had trouble understanding why Elle would spend any time with her toxic family. They failed her big time and her mother’s diagnosis was not enough reason for her to attend the wedding of her ex-husband and sister. That’s right: her ex cheated on her with her sister. That whole scenario was horrible and I wanted Elle to cut her losses and leave them well behind.

CW: infidelity, cancer, use of R word (past recollection when hero was bullied), reference to domestic violence, addiction and recovery (heroine works in rehab center), panic attack, reference to past sexual assault, patient triggered, violence, hero began to be an escort at age 16 and while details aren’t given, it’s clear he was taken advantage of
Profile Image for JadeC.
358 reviews53 followers
November 29, 2019
SO GOOD!! i absolutely loved this book and I would totally recommend it to anyone in search of some hot and heavy time.. both Elle and Lane were amazing with their own insecurities and worries but i loved how they eventually learnt to let go sooo thats a definite 5 stars for me! will be looking out to this author too
Profile Image for Dana aka ♥Belladonna♥ .
717 reviews179 followers
November 11, 2018
A stormy, intense, lust-fueled romance that delves deep into issues of trust and past trauma, I loved Lane and Elle’s story.

Off the Clock, book one of this series, was one of my favorite reads of 2016. But, I’ll be honest, while I adored Lane in that book, I hated Elle with a burning fiery passion. Which is exactly why I had to read this one. I had to know how the author was going to turn my feelings for this character around… And, man, did she ever.

Dr. Elle McCray, aka The Ice Queen, is standoffish and cold with a razor-sharp tongue; her biting comments keep people from getting too close, becoming too friendly. Isolating herself is how she has survived her ex-husband’s devastating betrayal. And trusting someone new isn’t something she can handle.

Enter Lane Cannon.

“Truth is, you don’t see me at all, doc. You don’t try to see. Not me or anyone else at this party.”

Outwardly friendly and outgoing, inside Lane has his own demons of insecurity and self-doubt. A sex surrogate at The Grove and studying to become a therapist in his own right, he has come a long way from his past as an escort. Still, it’s his past that has him doubting himself, his future, and his ability to ever have a relationship.

“Let’s see if you taste as bitter as your attitude.”

What starts out as wild, incendiary hate sex quickly turns into something more elusive. But with all of their issues, they can’t help but inadvertently push each other's buttons.

“The words were digging into him, one by one, sharp little needles, stabs of truth.”

Dynamic, rich characters are something I’ve come to expect with this author, but she has outdone herself with Elle and Lane. The journey we go on with these characters, both individually and together, is intricate, intense and engrossing. Their issues play off of and into each other so well, it’s impossible not be absorbed by their story and rooting for them to overcome their past.

By the Hour is one helluva hot read wrapped around a transformative romance. Loaded with witty banter, vivid characters, and a scorching story, I didn’t want to put it down.

Profile Image for Sissy's Romance Book Review .
7,852 reviews16 followers
April 29, 2017
Review For: 'By The Hour' bt Roni Loren 3.5 Stars'By The Hour' bt Roni Loren is book Two in the "Pleasure Principle" series. This is the story of Dr. Elle McCray and Lane Cannon. I have not yet read the previous book so for me this was a standalone book. Elle is now a divorced women trying to get over the hurt of being betrayed by her husband and someone else who she was close too. Elle has found herself to be a uptight snobbish person with a chip on her shoulder. Lane is completely different from Elle in that he isn't taking live so serious. Lane used to be a paid escort and now is working as a Sex Therapist and going to college. He is also younger than Elle by a few years. Elle used to look down on Lane but they slowly got to know one another and agreed to be sex buddies. But that lead to their feelings growing into more than they had planned. This was a great book for second chances at finding love!"My honest review is for a special copy I voluntarily read."https://www.amazon.com/gp/profile/A2H... http://sissymaereads.blogspot.com/ https://romancebookreviewforyou.wordp... https://www.tumblr.com/blog/romancebo...
Profile Image for girlwithhearteyes.
628 reviews39 followers
April 19, 2023
5 stars

I’m really struggling to put into words why I felt this book so deeply. Maybe it’s because I knew there’d be hate-sex (and it was 🥵🥵🥵), but I wasn’t prepared for how invested I would be in the main characters.

Elle is the prickliest of ice maidens, but she uses that mean outer shell to protect herself after a truly horrible betrayal by her ex-husband. Lane is a cocky flirt who is dealing with his own very layered insecurities. They both have issues to overcome, sometimes with the other person’s help, and sometimes their healing/boundaries are at cross-purposes. I didn’t always agree with their actions, but I always understood them. The character development in this was seriously compelling and the HEA felt so well-earned.
Profile Image for Tori.
2,814 reviews477 followers
June 5, 2017
A little after hours delight becomes much more when two antagonistic colleagues embark on a sensual erotic journey that leads to them both opening up and dealing with their pasts in order to have a future together. Emotionally bittersweet with engaging dialogue and strong characterization, Loren once again writes an erotic romance that captures the heart and soul of the trope.
Profile Image for Under the Covers Book Blog.
2,818 reviews1,360 followers
May 1, 2017
What a nice surprise this read was. I mean, I already knew I most likely would enjoy it because ... it's Roni Loren! But I wasn't quite sold on the main characters. The hero is a therapeutic sex surrogate, and while that's not being an escort, the pesky side of me wasn't sure how any heroine would be ok with a hero that has this profession. But I loved Lane from the first book, loved his personality and couldn't wait to explore more of his sexiness.

The heroine, Elle, we sort of came to hate in the first book. She's a hard woman and I really wanted to dig into her head and find out what was making her tick. She's strong and successful. Very driven. And making her be the one to be ok with the hero's profession just made for an interesting mix.

I always go into a Roni Loren book trusting the process. There's an ease to the development of the relationship and the ways that Lane breaks through Elle's barriers that I absolutely loved. The dynamic of seeing her be so in control and in charge of her life but giving in to someone that at first she saw as beneath her was a lot fun. These two had sizzling chemistry in spades. I may go as far as saying that as far as the characters went, this was better than the first one.

While this is erotic romance, and it's still signature Loren hot, I didn't think it was quite as hot as the first one. But things definitely made sense for these two characters so I never felt as if anything was missing.

I can't wait to see where this series goes. There's definitely a few people that I would love to see more of, including a certain patient rock star with a ton of issues to deal with.

*ARC provided by author
Reviewed by Francesca❤ ♡ Don't want to miss any of our posts? Subscribe to our blog by email! ♡ ❤
Profile Image for Nicole P.
784 reviews
May 31, 2017
I've been waiting for forever for the second book in the Pleasure Principle series. Dr Elle McCray is an ice queen. She's offish, isolated and aloof. She has reason to be though and as her backstory unfolds one can understand why she is the way she is. And then there's Lane Cannon. Sex surrogate. All round nice guy just trying to make something of himself. He has lived a colourful life and has worked hard to get to where he is. Elle being judgmental and snobbish makes assumptions about him and this made me hate her in the beginning. She eventually matures and opens her eyes and along the way there are some smokin' hot scenes to make up for her judgmental ways. These two are the most unlikely suitable characters. Their story is rife with issues and obstacles. I loved their character development and thoroughly enjoyed this.
Profile Image for Lauren Seiberling.
652 reviews366 followers
April 14, 2017
One of THE BEST books I've EVER read!

If I were stranded on a desert island and could have one book with me, it would be this one. Not a cliché to be found, smart and realistic characters, excellent word choices, SMOKING HOTNESS, a steady pace and a very happy ending. I am Roni's newest biggest fan!!!

Lane is perfect. A total alpha, but he's perfectly content with letting Elle have control...except in certain situations, sexual and otherwise, then I saw his true alpha-ness (and holy moly, you WILL dump your current book boyfriend for Lane). He sees past Elle's hard outer shell and coaxes a different Elle to the surface, in spite of the times she hurt him over the time they were together.

Elle certainly earned her nickname of Ice Queen, and I enjoyed reading how Lane helped her take a very different look at things she ordinarily would have dismissed with her iciness. But, while she struggled with the realization that yeah, maybe she should be a little nicer, she stayed true to herself when a choice arose that she simply could not choose the higher road (and I don't blame her one bit...I couldn't have either).

An erotic romance for sure (heavy on the "erotic" AND the "romance"), every single moment of this book was incredibly tasteful and full of equal parts emotional and physical.

I seriously cannot say enough positive things about this book, and I will ABSOLUTELY, without a shadow of a doubt, read ANYTHING Roni writes!!!!

(I received a copy of this book in consideration of an honest review)
Profile Image for lisa.
2,071 reviews300 followers
November 11, 2018
oh my god,

I didn't expect to love this as much as I did because I detested the heroine in the first book but now I'm like, what first book? this book blew its predecessor out of the water, this book doesn't even play in the same league,

no but seriously, you know how I have a shelf for asshole heroes? Elle McCray makes me want to create an asshole heroines shelf; girl is really something. but as the story progressed, we got more of her backstory, her layers are stripped one by one and now she's probably one of my favourite Roni Loren heroines. Lane Cannon is also awesome and I feel for him so, SO much, wanting to be seen as more than his past occupation, wanting to better himself and prove himself to everybody that he's more than his body.

I just have so many feelings for Elle and Lane; their antagonistic banter, the way Lane took no shit from Elle and called her out on her mistreatment of him, the way they opened up to each other, their chemistry, I JUST HAVE SO MANY FEELINGS-

I don't know what else to say other than I love this book a lot. A LOT, I TELL YOU. I'm probably gonna reread it and love it even more and add it to my faves shelf.

Reread: Nov 2018

Still pretty fucking amazing.
Profile Image for Gemma.
423 reviews4 followers
July 3, 2017
I picked up this book as I am going through a major book funk. I needed something fun and that I knew I would like. By The Hour met all the criteria and more. Loren is just one of those authors who you know can help you break down that wall.

Watching as Elle "The Ice Queen" melts under the charismatic Lance is such a fun and joyful ride. That's not to say that it doesn't have its hurdles, but you are sucked into this wild ride.

Full review to come soon
Profile Image for Tania Martins.
903 reviews52 followers
November 1, 2018
Já tinha gostado do anterior da saga e esta Elle era dura de roer, apetecia entrar no livro e esbofetear a personagem de tantas atitudes parvas que ela teve com o Lane mas adorei o romance destes dois e o facto dele fazer com que ela brilhasse sempre mesmo em momentos difíceis como com a família dela, aquele final foi mesmo top! Óptima leitura!
Profile Image for Shannon Youngblood.
Author 37 books402 followers
May 17, 2017
***5 Bad Ass Bitch Stars***
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OH man, how I loved this book. I don't even think I can describe how much. Elle--the cold hearted on the outside, warm blooded and hurt on the inside--doctor, has been put through the ringer and it's a wonder she has a hard time trusting men, but when Lane comes strolling over, I knew from the get go, that she was going to be a goner. This book was absolutely brilliantly written, and I loved the witty banter and dialogue. And the sexy times? Holy smokes.... HOT HOT HOT!

Totally recommend this steamy RomCom!

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Profile Image for Phyl.
1,388 reviews16 followers
April 17, 2017
I love hate sex reads and this one is good. Imagine the sweetest guy with a stick up her ass women. One night stand and bam. Shit becomes real, both have issues and try to work it out together. A great read I really enjoyed it
Profile Image for Kara-karina.
1,658 reviews252 followers
June 26, 2017
Dedicated to my friend, B., a closet fan of erotic romance, who keeps pestering me to post another review soon.

I like how you always know where you stand with Roni Loren. She consistently delivers good, complex, thought-provoking characters in subversive, steamy situations.

I especially enjoy this series as it deals with mental disorders of various kind and many insecurities the therapists themselves battle.

Elle is a top specialist in her field and she is quite clear about her triggers and social anxieties, as in she sees where they are coming from but she is not willing to work on them. She is attracted to Lane, perversely, as he is a surrogate - someone who helps people overcome their intimacy issues through physical intimacies. He does not have sex sex with people but there might be a lot physical touching and closeness involved between him and his patients. As Elle's ex-husband cheated on her, Lane's job hits Elle's insecurities pretty hard.

Lane on the other hand has his own baggage where he wants to prove to people he is worth more than just his body, but he can not move further in his profession without admitting that he has learning difficulties so as to make allowances for the way he studies for his degree.

Surprisingly, seeing each other weaknesses and feeling the need to help overcome them makes Lane and Elle a very efficient duo with a lot of things in common.

Don't get me wrong, the bedroom scenes are steamy but the really fascinating stuff is what's happening in their heads and their personal growth.

A very believable couple, fabulous dominance games without any submissiveness from a female character which went well with her need to shut her brain off during sex, and of course a lovely story of finding each other against all odds.

Thumbs up, very much recommended.

* * *
Посвящается моему другу Б., тайному фанату эротического романа, который все нажимает на меня выложить еще одну рецензию.

Я люблю, что я всегда знаю, чего ожидать от Рони Лорен: добротных, сложных персонажей в щекотливых и стимулирующих ум ситуациях.

Мне особенно нравится эта серия, так как она посвящена мириадам психологических проблем и терапевтам с ними борющимся.

Эль - известный специалист в поле своей деятельности, и она прекрасно знает о своих тараканах и их причинах, только вот работать над ними не хочет. Что особо странно смотрится на фоне ее влечения к Лэйну, который работает секс-суррогатом в ее клинике, помогая пациентам пересилить проблемы интимной близости. После унизительных измен бывшего мужа, работа Лэйна для Эль - красный флаг.

У Лэйна тоже не все идеально с самооценкой. Он очень не любят когда о нем судят по его работе, и в тоже время его гордыня не позволяет признать, что у него дислексия и попросить специальных условий обучения в его колледже, где он обучается на терапевта.

Неожиданно, именно обоюдные слабости помогают Эль и Лэйну пересилить свои внутренние проблемы в порыве помочь друг другу, и их диалоги и моменты страсти в этом плане откровенны и полны интереснейшего самоанализа.

Не поймите меня неправильно, постельные сцены прекрасны: с перчинкой доминирования без какой-либо подчиненности со стороны Эль, которой как характеру это не требуется. Наоборот, силовой элемент вкупе со словесными перепалками помогает Эль перестать слишком много думать и просто наслаждаться происходящим. Но, самое интересное лично для меня - это мысли и персональное развитие главных героев.

В общем, интересно, горячо и заставляет нас думать. Очень советую и автора и особенно серию.
Profile Image for Sharrice.
1,187 reviews65 followers
May 12, 2017
I have a huge deep unrelenting love for Roni Loren’s books. Seriously I have two copies of all her books, it’s a bit crazy. Despite this deep love of all her books I was skeptical that I was going to enjoy reading By the Hour. Why? I honestly have been in a pretty pathetic mental state since I began graduate school. It’s been a terrible ride to say the least and made me doubt my love of books. I should have known Roni Loren wouldn’t let me down. By the Hour is beyond original, sexiness personified in book form, and enthralling. I was captivated from beginning to end.

I met Lane and Ellie in the first book Off the Clock, which if you haven’t read yet, you totally should. Lane used to be an escort to try and stay alive after his parents kicked him out, and Ellie was burned by the man she was married to and now trusts no one. They both work at The Grove a therapy center for the wealthy. Lane works as a sexual surrogate who helps patients get over their hang ups and Ellie is a therapist. Lane and Ellie want each other sexually, but Ellie can’t stand Lane outside of the bedroom, at least that’s what she says. The two of them work together to overcome their differences and hang-ups, but dang these characters got some problems.

So, let me start with Ellie, she’s a complete bitch most of the time. That’s putting it lightly. She’s rude to everyone. She pushes people away and does some harsh stuff to Lane that really should have rewarded her a bitch slap. That being said I liked and understood Ellie. She’s been hurt and when you’re hurt and betrayed you don’t want to be hurt again. Almost everything Ellie does is out of fear.

Then there’s Lane who is beyond yummy and sexy. I loved how he would call Ellie on her crap and not put up with anything less than what he wanted and deserved. He is a man I aspire to seriously. Usually I love the strong female leads, but Lane had my heart all through this book. I felt for him and hurt for him throughout this story. He reminded me of my husband without all the sexual stuff lol.

By the Hour was amazing. Just the story I needed to make me feel less like a loser. I love all of Roni Loren’s characters and I’m so happy Lane and Ellie got their happy ending.
Profile Image for Heeta.
140 reviews34 followers
January 8, 2019
I loved the book. It was almost perfect. But it was missing an ingredient for me. Hence, the four stars. But that most definitely is a “me problem,”
because if I had a standard checklist this author nailed all of them.

A hero that is a good man (my type): Check
A heroine you want to hug to death: Check
A unique/uncommon/unformulatic plot: Check
Good flow of the romance: Check
Cringeless sex scenes: Check

Usually these five are the key essential aspects of a romance story.

Lane like every other hero had a chip on his shoulder, but unlike most heroes, he did not use it as a license to be an absolute a**hole. He was actually very sweet, and considerate (yes the magic word). He had his one moment, which while selfish of him to expect a partner to be okay with. He really did not intend to hurt his lady love. He truly was not grasping the situation, but he did quick enough for my liking.

Now Elle? I adore bitchy heroines, not the selfish or narcissistic variety, but icy ones who are frozen because their heart was broken. And Elle’s was broken in epic proportions. I would have to agree with Lane that Elle was abused, both emotionally and mentally (and even physically if I think about it). And it always breaks my heart when a victim doesn’t even recognize it. I do wish the author would have explored this and Elle’s history bit more. Aside from the fact I am a nosy bitch who likes to know the A to Z of my couple, I do think this story given Lane’s occupation needed it. But that’s just me.

Otherwise it was an extremely enjoyable and entertaining read. I was not able to put it down.

Profile Image for Jaime Fiction Fangirls.
1,589 reviews148 followers
April 25, 2017
We're first introduced to Elle and Lane in Off the Clock, book one of this series and honestly, I wasn't a fan of Elle's but I kind of fell for Lane straight away and just knew we would be getting a book about him. I couldn't wait. Even if I had my doubts about there being redeeming qualities about Elle.

What I discovered is that there really is someone out there for every single person and all it takes it for them to find each other for a whole world of fantastic possibilities.

Elle is abrasive, unfriendly, judgmental and cold, but as you get to know her, you start to see a bit of a softer side of her. It's starts to become clear that her hard exterior was well-formed through a bitter and jaded past. The details of which I never saw coming.

Lane is just the opposite. On the outside he seems very easy-going, friendly and content. On the inside he's insecure, angry and overcome with feelings of inferiority and unworthiness. His job as a sexual surrogate is controversial but useful and fulfilling as it's giving him the opportunity to finish college and fulfill his dream of being something more.

From the first chapters of the book you can feel the passion between Elle and Lane, even if it is a hateful kind of passion. She's thinks he's nothing more than a prositute and he knows she's just a lonely ice queen but neither can deny an intense attraction between them. Lines will be crossed, pasts will come back to haunt them and trust will be tested. Can two jaded and bitter people really find love or are some things just not meant to be.

Once again Roni Loren has blown me away with the way she seamlessly blends together some of the sexiest scenes I've ever read with intelligent, strong characters and a plot line that never disappoints. She never fails to have me squirming in my seat while simultaneously rushing from page to page to see what's coming next. If you're a fan of love-hate stories layered with sensuality, romance and angst with plenty of hot, flirty banter, I HIGHLY recommend you pick up this book.

*I received an ARC from the author for voluntary review
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