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Mass Communication Theory: Foundations, Ferment, and Future

3.71  ·  Rating details ·  104 ratings  ·  8 reviews
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, provides a comprehensive and historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultura ...more
Paperback, 7th Edition
Published August 1st 2015 by Cengage India (first published 1994)
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Average rating 3.71  · 
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Jodie
Jan 30, 2011 rated it liked it  ·  review of another edition
Shelves: homework
Not bad for a textbook.
D
Dec 05, 2008 rated it liked it  ·  review of another edition
Main text for Advanced Media class
Bakhtawer Zain
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Clancy
Jul 30, 2020 rated it really liked it  ·  review of another edition
It's a textbook, so it was a slog to get through. But worthwhile.

I'm entering post-grad in a related, but still markedly different discipline, to that which I've studied and worked up until now.

This edition of the book covers, in easily understandable terms, all of the major theories and trends in communication s studies, since the discipline's inception. This history is obviously of great significance to any contemporary student in the field.

I can't comment on what may or may not have been add
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Thanh
Aug 31, 2015 rated it really liked it  ·  review of another edition
Good book for advanced media class.
شمس
Mar 06, 2015 rated it liked it  ·  review of another edition
it verey important
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