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Service Management and Marketing: Customer Management in Service Competition

3.96  ·  Rating details ·  26 ratings  ·  0 reviews
"Professor Gronroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. Gronroos continues as one of service marketing's most original and able thinkers."
--Philip Kotler, S. C. Johnson Distinguished Profes
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Paperback, 483 pages
Published February 27th 2007 by John Wiley & Sons
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