Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite ...more
1. Hacking Growth had a clear, logical structure and covered a comprehensive list of topics.
2. It started at the beginning: building a growth team. Why do you need one in the first place? Who should be in it? Who should lead it? etc.
3. While covering the Growth Hacking method and then each part of AARR, the author provided real cases. There was also a fictional growth team working on a fictional product to illustrate the approaches and ...more
The book lays the foundation with “Part 1: The Method” where it breaks down the process of Growth Hacking and the best ways to prepare its implementation. “Part 2: The Growth Hacking Playbook” is where the tactics come into play. I liked that the authors don’t just throw information at you and expe ...more
Context: I had zero background ...more
261-Hacking Growth-Sean Ellis-Business-2017
"Hacking Growth" was first published in the United States in 2017. Business books. It mainly explores the concept of "growth hackers".
Sean Ellis. Born in Newport Beach, California, USA. He graduated from the University of California, Davis in 1994. He served as the marketing director of LogMeIn and Uproar. Served as a marketer for Dropbox, Lookout, and Xobni. Representative works: "Hacking Growth", "Startup Growth Engines", etc.
Part of t ...more
But as someone pointed out in the reviews, I too probably expected a little more from someone who coined the term "Growth Hacking". I hoped ...more
Don’t just let Your customers leave You - go and ask them the reason. On one example the users just did not believe the service was indeed free to use, so after many tests they ended up with a solution to put a “paid version” button next to signing up free. * Growth Hacking solutions are only fit for service/product that is liked in the first place - when the survey of “how disappointed would You be if the service will close” will get 40% > to answer “very disappointed”. ...more
As a Product Manager at a SaaS company going Freemium, this was a must-read. I am working on a Growth Strategy and wanted to read how the best go about Growth.
This book provides Entrepreneurs, Marketers and Product people with a practical way to construct your team, run your meetings along with specific techniques.
This book is a great primer to learn the goals and terminology of growth hacking. Sean does a good job identifying process - (1) data analysis and insight gathering; (2) idea generatio...more
But still, sometimes an author does their job well and describes something long-term. That’s what Sean Ellis and Morgan Brown have done in Hacking Growth.
I recommend Hacking Growth and I suggest you don’t postpone and re ...more
Why not five stars? The book is sometimes to verbose and in some parts lacks focus.
Overall worth a read.