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Strategic Marketing Management, 8th Edition
Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotio ...more
Kindle Edition, 260 pages
Published July 24th 2016 by Cerebellum Press
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