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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

4.08  ·  Rating details ·  133 ratings  ·  22 reviews
"From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven ...more
Hardcover, 256 pages
Published August 22nd 2017 by St. Martin's Press
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4.08  · 
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 ·  133 ratings  ·  22 reviews

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James Lawner
This was a very interesting read, and it taught me so much about the history of e-commerce in foreign countries and international business more so than the online course I took for International Business!

I highly recommend this to anyone who's interested to know more about this subject, it's got a lot of facts, figures, historical information and predictions, and I feel that this book could be updated and revised in the future because some of the predictions made have yet to come. I'd also like
Øystein Nygård
This book is a must for anyone working in ecommerce, or trying to get in there. It takes a world view on ecommerce and presents each region with its issues and kinks, and relates all back to what platforms are successful and how the culture of buying & selling - ingrained in the people of the different regions - can be the root to the fact that different regions prefer different ecom models. The book opened my eyes to new markets and gave a great context to the things we see happening in eco ...more
Neeraj Kohli
Covers all key markets but only skims the top. Lacks indepth understanding of each market

Gives some interesting history and insights of e commerce markets across the world. Fails to do an in-depth analysis of any market and skims real issues, challenges and advantages, sometimes unfair, that succesful ventures have had. Also doesn't address host of wrong practices that plague e commerce in the developing world.
Tristan von Zahn
Dec 31, 2018 rated it really liked it  ·  review of another edition
Shelves: non-fiction
This book grew on me. Given the opening I was expecting this to devolve into a travelog that attempted to try and give a flavour of the countries being discussed rather than discussing the particular challenges that different cultures created for ecommerce platforms in the country. Happily, I was very wrong, and Erisman gave very interesting accounts of each country he examined.

In general, I gathered that three kinds of barriers exist for ecommerce in the developing world (and that did not exis
Oct 05, 2017 rated it it was amazing  ·  review of another edition
E-commerce is still an emerging and changing activity, even though it feels to have been present ‘for ever’ – and for many it has! Some countries are ahead of others with this activity, yet even those who are catching-up are finding new and often different opportunities that may be something for the established markets and their participants to consider.

So this is a great, thoughtful book that gives a lot to the reader, since very few – if any – can really keep track of everything that is happen
Mandar Behere
Jun 15, 2018 rated it really liked it
This book is an excellent read for each and every e-commerce enthusiast. The author has meticulously covered several e-comm businesses across the globe. He has talked to several founders, understood their business philosophy and then have written this book, which makes it worth a read. His own experience at Alibaba also adds the essential flavor of insider and adds to the authenticity of the book.

The book covers all the continents and also makes some predictions about how e-commerce would evolv
Patrick Pilz
Dec 15, 2018 rated it liked it

Porter Erisman had been working for Alibaba for years. He is trying to make a world tour of e-commerce and the book starts exciting. As the first couple of chapters show with depth the economic and social landscape in China and India, the book fizzles fast when it comes to other parts of the world. A book I would suggest reading if you work for an e-commerce company with international ambitions, or you need for other reasons a primer on e-commerce in the world. In all other cases, you may b
Martijn van Deel
Jun 29, 2018 rated it it was amazing
The book Six Billion Shoppers takes you to the first start of Ecommerce in the United Stated. From the mail-order catalog to Walmart department stores to the rise of Amazon and eBay. Next it will take you to Chine, the biggest Ecommerce market in the world. The culture of China leads to a more social approach to Ecommerce. This book will discuss the biggest players Tencent, Jingdong and Alibaba. And it will give you a viewport into the likely future of Ecommerce in China.

You don`t have to be an
Tien Nguyen
Mar 02, 2019 rated it it was amazing
Very interesting read for e-commerce enthusiasts, especially those who are working in the field & have felt doubtful of what business approach they should trust & follow. This book drew clear overall picture of what proved to be successful for each respective market. SEA is obviously an emerging market for ecommerce & by following Alibaba's marketplace-led approach, it is showing better scale & achievement compared to Amazon's retail-led one. Hence, there comes along with QA & ...more
Zubair Sohail
Aug 30, 2018 rated it really liked it
The book is a good overview of the current landscape of the internet economy and how it might change given the author’s experience in the e-industry. There are lots of researches cited and examples of major e-commerce businesses that are currently the leaders in the emerging markets. I would recommend this book to anyone willing to get a general idea about the internet economy and how it will impact us in the future.
Jul 24, 2018 rated it it was amazing
A very informative book about the E-commerce industry across the world. The book has analyzed the companies present in the industry regionwise, provided pros and cons to their models and explained the thought process of the teams.

Overall, a big you can go back to, to understand he macrotrends of E-commerce, and use for reference whenever required.
Oct 11, 2018 rated it liked it
Shelves: business
A solid review of where e-commerce has been and where the author sees it going in the future.

From the title I was expecting to go deeper on the cross-border e-commerce, however the book stayed pretty local (touching pretty much all continents).

Loved the emphasis on localizing business models to fit the new locale.

(This was a Goodreads giveaway)
Kah Wee Teng
Dec 02, 2017 rated it it was amazing
Excellent summary of the general ecommerce landscape in the world. What's most interesting in Latin America and India which the author highlighted. The takeaway is many ecommerce ventures aren't successful because they simply adapted an existing model that worked elsewhere.
Jingwei Shi
Jul 21, 2018 rated it really liked it
Shelves: china, tech
Another interesting book by Porter Erisman expanding on his first book Alibaba World. Although this due diligence is not in depth, this book does give a brief overview of the emerging e-commerce players and competition around the world.
Jerome Manalo
Dec 07, 2018 rated it it was amazing
Culture dictates how technology is applied.
Gopi Ganesan
Feb 01, 2019 rated it it was amazing
Very informative! not just for e-commerce retail enthusiasts..
Apr 21, 2018 rated it liked it
Shelves: economics, sociology
Interesting content but boring writing style.
1% of info - India is rising. China has risen. Sell shit online to these people and you'll do well.
Daniel Glaser
Mar 13, 2018 rated it really liked it
Great overview of the world’s e-Commerce markets and companies.
Benjamin Yeo
Dec 03, 2018 rated it really liked it
A good easy read on the state of affairs of the e-commerce world in different geographical markets now.
Feb 09, 2019 rated it really liked it  ·  review of another edition
Excellent examination of e-commerce from an international perspective, written by the former VP of Alibaba.
Nov 26, 2017 rated it liked it
Well written book on the history and predicting the future of e-commerce around the globe.

this was a goodreads giveaway
Murtaza Yahya
Nov 22, 2018 rated it it was amazing
The book is a must read for anyone who wants to understand the e-Commerce boom!

Law Sing
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Porter Erisman worked as a vice president at Alibaba Group from 2000-2008, joining the company just as it moved out of founder Jack Ma's apartment. He is the writer and director of Crocodile in the Yangtze: The Alibaba Story, an award-winning documentary about the rise of Alibaba and its famous founder. Erisman is also the bestselling author of Alibaba's World: How a Remarkable Chinese Company is ...more