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3.37  ·  Rating details ·  9,052 ratings  ·  1,138 reviews
From veteran online journalist and BuzzFeed writer Doree Shafrir comes a hilarious debut novel that proves there are some dilemmas that no app can solve.

Mack McAllister has a $600 million dollar idea. His mindfulness app, TakeOff, is already the hottest thing in tech and he's about to launch a new and improved version that promises to bring investors running and may turn h
Hardcover, 304 pages
Published April 25th 2017 by Little, Brown and Company
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Hannah Ens Depending on your scale of what's appropriate, at least upper teens but personally I think more adult. The sexual content is a small minority, but whe…moreDepending on your scale of what's appropriate, at least upper teens but personally I think more adult. The sexual content is a small minority, but when it does show up it does includes exchanging nude photos, blunt terms for both male and female anatomy, masturbation and the more salacious side of Craigslist. That being said, this is a very sharp, funny read that I completely devoured within 24 hours.(less)

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Average rating 3.37  · 
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 ·  9,052 ratings  ·  1,138 reviews

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Apr 06, 2017 rated it really liked it
This book is a fun, fast read. It's a novel about startup culture in New York City but it's also an examination of millennials and their ways (social media, different relationship to work culture, etc). The women at the center of the novel are interesting. Every single man in this book is trash... like really just TRASH. I wish the book had more depth. The startup culture elements often felt like they weren't as fully developed as they could be and a lot of narrative threads are left dangling at ...more
Carol (Bookaria)
May 23, 2017 rated it it was amazing
Shelves: 2017, top-2017, fiction
I love books with an element of technology and for me this novel was interesting to read and fast-paced.

The book takes a look into the startup culture in New York City as well as millennials' relationship to work. It also showed the strong dependency that people have to technology nowadays, the characters spent a lot of time on Snapchat, Slack, Twitter, texting and communicating with acronyms.

I found the book highly entertaining and the overall message of the story seems to be: men suck and wo
Aug 22, 2016 rated it it was amazing  ·  review of another edition
So similar to my own start-up experience—some things I could not even laugh at. They were too real. This is a fun-to-read page turner. You'll fly through it and wish there was more. ...more
Jun 20, 2017 rated it it was amazing
This book is such a fun read; if I could have physically forced my old tired ass to stay up after 10:00pm last night I would have finished it in one sitting - and I haven't done that in a long time. The book reminded me a lot of how I chuckled my way through Po Bronson's early work about life in Silicon Valley (The First 20 Million is always the Hardest), almost 20 years ago.

I have lots of commentary about the characters and what happens to them, but I think that is best saved for a book club d
Amy Steves
Jun 08, 2017 rated it it was amazing
I might change my star rating eventually since I try to keep my 5-star ratings for books that resonate with me over time, but this was exactly the right book at exactly the right time. I read and enjoyed Hatching Twitter not long ago, so I was all-in for this lady-centric tech book. It was suspenseful, poignant, well-written, and fun - all things I think the book you read on your first day of summer break should be. I'm excited to hear Doree speak at the Printer's Row Litfest this weekend. ...more
Jen Kirsch
Mar 06, 2017 rated it it was amazing
This first novel written by Buzzfeed culture editor Doree Shafrir, is all about tech culture in NYC. But it is so much more than just that. It looks at bro culture in tech and startups. It looks at what it's like for a journalist these days to not only chase a story, but to break one. It looks at how we use all our apps to navigate our lives and relationships (romantic + otherwise). It provides insight into how much things have really changed in this digital age. With vivid observations that are ...more
Apr 04, 2017 rated it it was amazing
I have received this book through GoodReads Giveaway.
I absolutely loved this novel.
So funny and entertaining and so on point.
The end of the novel is still making me think "what? What is supposed to happen next?".. Do I have to write my own ending or will there be a sequel?

The story takes place in New York City and is set in modern workplace. It talks about startup companies, their tech people, the social media and some personal drama of bosses and employees.
Maybe because I am tech/ geek/ ne
Patrick Brown
Jul 20, 2017 rated it it was amazing
Super fun and readable, with engaging characters and a great plot. Reading this made me happy to have worked for a startup (ahem, you might have heard of it) that eschewed a lot of the ridiculousness of the startup world (despite much whining, we *STILL* don't have a cold brew keg. Like, not even Starbucks. I's like we're animals). This is a good look at a lot of what plagues the tech world -- particularly sexism and an arrogant sense of self-satisfaction-- but putting that aside, it's ...more
Apr 26, 2017 rated it it was amazing  ·  review of another edition
Fun fun read!!

I was entertained from page one. Its easy to dismiss the millennial tech world as a caricature of itself,, but this was a funny book about realistic people faced with the myriad of situations unique to this time of adulting classes, happiness apps and usies. Well done!
Jan 03, 2017 rated it really liked it
Doree Shafrir! Wrote a novel!!!

This is a really enjoyable book, a super-modern workplace drama full of Snapchats and mysterious Twitter accounts and Slack emojis. It centers around an issue that is also thoroughly modern but certainly timeless too: What happens during and after an affair between a CEO and his subordinate? Can a young woman be believed to have given her consent in a scenario like this? What rights does a powerful man have to his privacy when he is engaged in a seedy drama of his
Jean Edelstein
Jun 28, 2017 rated it it was amazing
i'm another tech worker who found this book to be painfully accurate in its depiction of the industry.
but it's also really fun. read it on the subway to and from my tech job.
Diane Hallam
Apr 23, 2017 rated it it was amazing
A fascinating read about the start up tech scene.
Apr 26, 2017 rated it it was amazing
Great book! Could not put it down. Extremely relatable to a millennial. Throughout the entire book you can relate to all of the characters. Highly recommend!
Nicole Suder
May 04, 2017 rated it it was amazing
This book was amazing! Super funny and spoke directly to me, a young 20 something working in NYC. I can't wait to see more from this author! ...more
Apr 26, 2017 rated it it was amazing
I loved this - the characters all felt real, the plot was really engaging, and I couldn't wait to keep reading. It was a super fast and well-written read and I'd definitely recommend it. ...more
Apr 20, 2017 rated it it was amazing
Loved this book! It was the perfect vacation read and I hope the ending set it up for a sequel. I'd love to see what happens down the line for all of these characters- especially Mac! ...more
Apr 25, 2017 rated it it was amazing
Absolute must read! Keeps you captivated the entire time.
Evelyn Katsourakis
Loved Startup: A Novel by Doree Shafrir

I couldn't put Startup down; I read it in less than 12 hours. I'm nowhere near my twenties (I'm 34), New York (I live in Ohio) or a venture capitalist (SAHM), but I felt immersed in the world of Startups and the drama that unfolds. Great book if you're looking for a page turner.
Felice Laverne
Never have I been so disappointed about not being approved for an ARC as I was about not getting approved for this novel; I’d had this novel on my radar for a while. Unfortunately, though, never have I been so disappointed about a read I’d so hyped up in my mind either. It wasn’t exactly a crash and burn, but it definitely fell from a pretty tall height in my mind at nearly whiplash inducing speeds.

Doree Shafrir’s Startup was most definitely the knock-off version of Dave Eggers' The Circle (
Christine Chapman
Jul 01, 2017 rated it it was amazing
Incredible narrator and a critical story about sexism and racism in tech and startup culture. The way this story covers so many aspects like the Pipeline problem excuse, the way uneven distribution of childcare duties plays out, power dynamics, sexual harassment, double standards, online harassment, mansplaining, nice guys in tech, calling women who disagree with you crazy, etc so effortlessly and complexly is incredible.

I could have done without the explicit depictions of sex, and there's a bi
Jun 07, 2017 rated it it was amazing
I think this is the first book I've read since my son was born nearly 3 years ago... STOP JUDGING ;) It was an excellent read and kept my attention from early on. I connected with the working mom's character the most. It is a tough balance! I enjoyed that each chapter was written from a different perspective and it kept me wanting more the whole time. ...more
Book of the Month
How To Succeed in Business Without Really Trying
By Judge Glory Edim

Millennials drinking green juice teetering between cushy benefits and Adderall addictions. The frantic pace, open office, the witty repartee, the keg parties. The mission! The stock options! Having worked at start-ups and in online culture for more than a decade, I’ve seen it all. And, based on my experiences at least, Startup captures the vibe perfectly.

A satirical and intensely entertaining debut, Startup is an amusing story of
May 18, 2017 rated it it was amazing
Doree Shafrir’s novel Startup is set in New York City’s tech scene, but given its theme, there is, of course, a detour to Austin to attend South By Southwest. She describes it as “the tech industry’s five-day Super Bowl, prom, Oscars, and Coachella all wrapped into one, with breakfast tacos.”

At this annual techie pilgrimage, she writes that standard-issue startup bro dorks eagerly seek out the requisite wristbands for exclusive parties while “desperately texting the person he knew inside, who in
Jun 01, 2017 rated it it was amazing
Giving this one 5 stars because it made me look forward to my 6 month old's naps so I could get back to it! 'Startup' revolves around three women in the NYC tech world - Katya, a reporter; Isabel, millennial social media manager at TakeOff, a dime a dozen self improvement app; and Sabrina, 36-year-old wife and mother whose husband Dan is one the myriad problematic men in the novel. I thought the book did a nice job of playing out the ramifications of everyone's actions (being intentionally vague ...more
May 10, 2017 rated it it was amazing
Working in tech, this book was all that much more relatable and fun. The hectic city lifestyle, the characters idiosyncratic and unique as ever, and the [obviously] direct focus towards modern tech.

I fell in love with the characters and the fast-paced life of Take Off from the very start. I felt like I was right there, working at the start-up with them. It has that glamorous appeal and doubles as an unwinnable. You'd have to be crazy to work there... You'd have to be crazy not to work there! As
Jul 02, 2017 rated it it was amazing
This book is so ripped out of the headlines that it almost reads like nonfiction in its skewering of the more dysfunctional side of startup culture. It started off a little slow and almost too self-consciously mocking all that is mockworthy about tech bros and their companies. But there was just enough plot to keep you sucked in to what happened, and the more things that things unfolded, the more juicy it got. I can see some people not being happy with the ending, but I loved it. If the descript ...more
Megan Johnson
May 23, 2017 rated it liked it
I live in Silicon Valley - land of startups, tech bros, and where the culture surrounding the advancing of technology touches everything. I say this because I feel like I personally have a strong grasp on what it means to be within a startup...maybe not one in NYC like in the book Startup by Doree Shafrir, but as a whole. I put this first because it really had a big role in how I approached this new book.
To be honest with you, this book wasn't even on my radar until it popped up as an option fo
Jun 18, 2017 rated it it was amazing
This book is amazing! It's captivating from the start with interesting characters that are well developed. I loved how at times it was frivolous but wove in much larger issues we face in real life. The dialogue around the issues with men and their sexual privileges--it's so close to home. It was the perfect blend of astute, funny, and relevant. The only downside is that some of the threads could have been wrapped up instead of leaving so many questions. ...more
Mar 30, 2017 rated it really liked it
Just got this in the mail! Thanks to Goodreads Giveaways and Little, Brown and Company for the ARC.
Out today!

This is a fun, modern read that's really relevant to today's tech-centered culture. If you're looking for a satirical story that will make you both laugh and feel for its characters, definitely pick this one up!
Apr 27, 2017 rated it really liked it
Shelves: botm, contemporary, 2017
I enjoyed reading this fun debut novel that portrayed the current tech startup culture. This book was funny, and I even laughed out loud a few times, but it was also meaningful in the way it explored the differences between generations and what it is to be a twenty or thirty-something woman in the tech world.

I really liked the changing perspectives in this novel, although I definitely preferred Katya’s and Sabrina’s over Mack’s. This writing style allowed a glimpse into the mindsets of these thr
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Play Book Tag: Startup by Doree Shafrif- 2 Stars 3 48 Aug 11, 2017 10:47AM  
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Girls’ Night In B...: May 2017: Startup by Doree Shafrir 1 19 May 01, 2017 06:17AM  

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Doree Shafrir is a senior culture writer at BuzzFeed News and has written for New York Magazine, Slate, The Awl, Rolling Stone, Wired and other publications. A former resident of Brooklyn, she now lives in Los Angeles with her husband Matt Mira, a comedy writer and podcaster, and their dog Beau.

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