Corporate Strategy

by H. Igor Ansof, Edward J. McDonnell

no dj

Genres: Business, Management, Nonfiction

286 pages, Paperback

First published July 1, 1965

About the author

Harry Igor Ansoff was a Russian American applied mathematician and business manager. He is known as the father of strategic management

Igor Ansoff was the founding father of corporate planning. His involvement in Strategic Management extends over several decades. He is to Strategic Management what Mick Jagger of the Rolling Stones was to rock music – and over a similar time scale (from the 60’s through to 2000). Igor is a key figure in the school of strategy which extols a more logical, and deliberate approach strategy.

Reviews

[Lewis Hyam · Rating 4 out of 5]

Classic strategy text - though tough read!

[John]

Don't babble about market penetration strategies, product development strategies, market development strategies and horizontal and vertical integration and diversification strategies if you haven't read this from the founder himself.

[Kennette T]

i want to read this book

[Kalle Wescott · Rating 5 out of 5]

The updated version of the seminal classic 1965 tome.