Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value

by Stephan M Liozu

Now is the time to answer that "value" question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a daunting question of survival into a sustainable answer of success.--from the Introduction

256 pages, Paperback

Published August 2, 2016

Reviews

[Jacek Bartczak · Rating 2 out of 5]

The concept of dollarizing value is great. But this book should have been the 20 pages blog post