Goodreads helps you keep track of books you want to read.
Start by marking “Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business” as Want to Read:
Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
Enlarge cover
Rate this book
Clear rating
Open Preview

Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business

3.83  ·  Rating details ·  70 Ratings  ·  6 Reviews
Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business is about the field of Web traffic data and how it can be leveraged to improve one's Web site.

It is a book about making data actionable, about turning information into insight...

Focusing on the data, the tools, and the metrics that are common to nearly every analytics pac

...more
Paperback, 240 pages
Published March 1st 2004 by Ingram
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Web Analytics Demystified, please sign up.

Be the first to ask a question about Web Analytics Demystified

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30)
Rating details
Sort: Default
|
Filter
Veena
Feb 14, 2017 added it
Great book! I learned the basic analytics structure. However, I believe things have changed in web analytics. It would be awesome to take the web analytics certification.
Sara
Jun 29, 2007 rated it liked it
Recommends it for: Marketing Professionals
Despite the nature of the book (dry and dull), I did learn a lot about analytics programs to help assess the successes, or lack thereof, of websites. Good to note that this is largely directed towards a retail audience though, meaning owners of sites who are directly involved in the sales of consumer goods or services. Since I work in the B2B field, much of the infomation on conversion of visitors to customers was not relevant.

More importantly for me though, there was a section on advertising on
...more
Terry
Oct 27, 2012 rated it liked it
Not bad. Could have been more succinct, less wordy. Author has annoying habit of referencing self in third person. Still, this is a decent book, even if dated by the absence of any mention of google analytics. I work in academia,nso the biz models do not overlay directly with my workplace. It is more a media site than anything else, so ecommerce and adverts do not apply.
Marijka
Feb 17, 2009 rated it liked it
Shelves: analtyics
Written ten years ago, I was surprised by how well much of the advice held-up. Sure there were some funny paragraphs about out-moded technology, but overall it was a solid introduction to web analytics. Worth reading if you are doing a super deep dive into analytics.
Sydluke
Feb 09, 2013 rated it liked it
Shelves: 路客的书架
电子商务科学化的一本书。
David
Jan 31, 2010 rated it it was amazing
The most thorough book I've found on web analytics.
Nicole
rated it it was ok
May 22, 2009
Anastasia Sidorova
rated it really liked it
May 29, 2015
Bansi Patel
rated it it was amazing
Jun 04, 2012
Niran Pravithana
rated it really liked it
May 25, 2009
Todd Bullivant
rated it liked it
Jul 19, 2010
Gina DeGirolamo
rated it liked it
Apr 27, 2016
Ane
rated it really liked it
May 27, 2016
Craig Lewin
rated it liked it
Jul 25, 2014
Kriti Singh
rated it really liked it
May 27, 2015
Aaron Toledo
rated it it was amazing
May 26, 2008
David Cancel
rated it liked it
Jan 15, 2016
Karen
rated it really liked it
Aug 15, 2015
L2RU
rated it really liked it
Jan 05, 2012
Stella
rated it really liked it
Feb 15, 2016
Leila
rated it really liked it
Aug 18, 2016
Katherine Watier Ong
rated it it was amazing
Nov 06, 2014
Sahil
rated it really liked it
Nov 10, 2010
Ivan L Todorov
rated it it was amazing
Feb 15, 2015
Lawrence Dyson
rated it liked it
Apr 23, 2010
Mostafa
rated it it was amazing
Aug 05, 2007
Ih800a
rated it liked it
Feb 24, 2016
Melinda
rated it really liked it
Jul 11, 2011
Hiten
rated it liked it
Jan 30, 2009
Spencer Sloe
rated it liked it
Sep 05, 2009
« previous 1 3 next »
There are no discussion topics on this book yet. Be the first to start one »

Goodreads is hiring!

If you like books and love to build cool products, we may be looking for you.
Learn more »